Search still has tremendous untapped potential as we look toward the future.
Today, every screen can become a transaction point. As the consumer’s journey to conversion continues to both fragment and accelerate, understanding how search works with all other media to drive behaviors and purchase will only continue to become more critical.
In this paper, iProspect explains how digital technology and convergence are creating a consumer-centric world including:
Looking ahead, search still has tremendous untapped potential.