Future Focus - Searching for Trust

Whitepapers

Future Focus 2019: Searching for Trust

Trust is not an issue; it is the issue.

Building on iProspect's 2018 research looking at the metamorphic rise of Machine Learning and Artificial Intelligence, the 2019 Future Focus whitepaper focuses on the search for trust, credibility, relevance, and reliability in our fast moving, high expectation digital economy. We interviewed more than 300 global marketers and leaders across a broad spectrum of brands, including FTSE 100 and Fortune 500 companies, and used the real-time responses to outline key insights and priorities necessary for businesses to thrive. 

  • Credibility in the Age of Doubt: The role of purpose in the digital economy and how immediate benefits for brands will be bestowed to those who can use digital to build and reinforce their credibility in the eyes of consumers.

  • Relevance in the Age of Noise: The rise of shrinking consumer attention and an increasingly fragmented consumer landscape. 

  • Reliability in the Age of Convenience: Successful brands will be those who focus on relevant experiences, outplay the influx of digital content, and understand cognitive bias to improve consumer experience. 

The report includes exclusive interviews with global leaders from businesses, such as The New York Times Company, IBM, Microsoft, Hilton, The Economist, Rachel Zoe, Inc., and AccorHotels.

Download to explore why the foundation for brand success in the digital economy will be built on establishing credibility, relevance and reliability.

Download "Future Focus 2019: Searching for Trust"