A Proliferation of Updates. Increased Spend. Improved Performance.
This quarter’s edition of the Quarterly Paid Social Trends Report shows strong overall adoption, spend, and performance. These positive trends were driven in part by the launch of more advanced ad capabilities–everything from stronger targeting and better ad units to more advanced self-serve buying methods and placements–which served not only to enhance ROI, but also to increase advertiser interest in the platforms as we head into 2018.
Expanding from the inaugural report released last quarter, this pre-holiday edition of the report includes spend data for not only Facebook and Instagram, but also for Pinterest, Snap, Inc. and Twitter. The analysis also includes performance figures for Facebook and Instagram.
Selected key insights from the Q3 2017 report include:
Download the full report for more details about what’s happening now in paid social, what to expect in 2018, and what you can do today to start the New Year off on the right foot.