Paid search spending cools after a strong H1 2015.
The shifting search landscape continues to challenge advertisers. Even with a 37% increase in mobile click volume YoY, overall paid search click volume dropped 6% YoY. Mobile device spend climbs closer to paid search with computer now making up less than 60% of total search spend for the first time ever.
Based on our analysis of 135,000 paid search campaigns across device, iProspect’s 2015 3rd Quarter Paid Search Trends Report examines paid search activity over the past quarter, as well as trends and opportunities affecting our clients as we approach the holidays and year end.
Looking to 2016 we expect mobile CPC in some verticals to reach parity to computer CPC, and in certain cases even surpass that price per click in the back half of 2016. Click on our report to learn more!