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Google Moves Toward 100% Encrypted Search

Learn what Google's move toward encrypted search means for marketers.

In the imminent future, all organic search traffic coming from Google will be reported as “(not provided),” which means search marketers will be restricted to using Google Webmaster Tools, Google paid search data, and organic keyword data from other search engines in order to monitor keyword-level traffic performance. For marketers, this means potential increases in paid search spend with Google and a heavier reliance on Google tools.

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