Finally! A solution for cross-device conversion tracking.
Despite the fact that 67% of users begin shopping on one device and continue on another, there has historically been no way to track user behavior across devices. As usage of multiple devices has grown over the past several years, this gap in data has become more and more significant. Google has launched their long-awaited cross-device conversion tracking solution, which will hopefully fill this gap by allowing advertisers to see which Campaigns and AdGroups begin path to purchase.