POVs

Google Elevates HTTPS from Recommendation to Ranking Signal

HTTPS - a long term play

Google is working to make the Internet safer and has elevated HTTPS beyond a recommendation to its new place as a ranking signal. While only 1% of global internet searches will be immediately impacted, advertisers who understand its future implications hold the advantage. Google is looking toward strengthening the power of this signal to increase its impact across all search experiences.

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