POVs

Bing Makes it Simpler for Advertisers

See what impact this will have on you, the advertiser, and what steps to take (if you haven't already) since the September 2014 rollout.

    Enhanced Campaigns finds a match in Bing's Device Targeting. In their first step to create parity with Google AdWords Enhanced Campagins, Bing recently announced plans to simplify their device targeting. By rolling tablet ad volume into the desktop/laptop category, they hope to streamline campaign set-up and management for advertisers.

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