eBooks

Mobile: Redefining Direct Response

To redefine mobile “direct response” is to more accurately measure and attribute success to the varied responses that play a role when a customer decides to convert.

The path to conversion is far from a simple, straight line from engagement to conversion. People expect their experience to adapt to their needs, in the right format, at exactly the moment they choose to engage. Miss a beat and your competition could step in. 

Mobile-first thinking is vital to a successful digital strategy but the big question is: do you know how mobile is actually impacting conversion? 

The client examples inside the ebook, "Mobile - Redefining Direct Response" show how shared mobile data illuminated the impact of search on call center bookings plus how an innovative measurement model reveals unrealized return on mobile investment.

Download "Mobile: Redefining Direct Response"