To redefine mobile “direct response” is to more accurately measure and attribute success to the varied responses that play a role when a customer decides to convert.
The path to conversion is far from a simple, straight line from engagement to conversion. People expect their experience to adapt to their needs, in the right format, at exactly the moment they choose to engage. Miss a beat and your competition could step in.
Mobile-first thinking is vital to a successful digital strategy but the big question is: do you know how mobile is actually impacting conversion?
The client examples inside the ebook, "Mobile - Redefining Direct Response" show how shared mobile data illuminated the impact of search on call center bookings plus how an innovative measurement model reveals unrealized return on mobile investment.