Lead, Paid Search

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Brand: iProspect
Location: San Diego - 401 W A St.
Full Time / Part Time: Full time
Post Open Date: 11/25/2019

iProspect is the first truly global digital marketing agency, with 4,300+ employees in 93 offices across 55 countries. A trusted partner with an in-depth understanding of consumer behavior, iProspect reshapes brand strategies to meet the fast-paced demands of the convergent world with a focus on exceeding the client's business objectives.

Our global reach, in-depth knowledge of diverse local markets, and expertise produce award-winning, performance-based marketing strategies for leading brands such as General Motors, Hilton, Procter & Gamble, Microsoft, and many others. In 2017, iProspect was named a leader in Forrester Research Inc.'s "The Forrester Wave" Report for search marketing agencies. iProspect has also been listed as the "Best Agency for Performance Marketing" by iMedia three years in a row, MediaPost's 2015 Search Agency of the Year and iMedia's Best Agency for Search.

Due to incremental growth, iProspect is looking for a Lead, Paid Search. The Lead is responsible for the strategy, management and execution of client paid search campaigns in alignment with client goals and KPIs. You will partner with both internal and external parties to enhance paid search performance through testing new initiatives, performing key optimizations and establishing best practices. This key, client facing role combines a strong balance of media strategy, project organization and relationship management.

Key Accountabilities:

  • Plan and develop account opportunities aligned with meeting and/or exceeding client's performance goals
  •  Display strong project management skills to effectively prioritize standard tasks, test activations, team bandwidth and overall client deliverables
  • Oversee day-to-day work completed by the team, inclusive of ensuring team members are maintaining strong time management and fulfilling tasks up to quality standards
  • Proactively seeks to share unique knowledge specialisms and learnings across wider Paid Search team (Powerhouse, Case Studies, Cross-Office Meetings)
  • Ensure Paragon resources are effectively and thoughtfully being utilized on a monthly basis to align with team's needs and expectations
  • Identify and anticipate emerging client development opportunities through frequent and fluid communication - In-person, via email and on calls
  •  Actively participate in all weekly calls/meetings as a thought leader
  • Ensure reporting data, formatting and insights are completed in timely manner, facilitating through management of Associates/Sr. Associates' partnership with Paragon
  • Align with Client Services to work in lockstep toward client' goals while also maintaining and effectively and collaborative environment that instills growth for the wider team

Qualifications:

·       3+ years of experience in Paid Search, specifically in a digital agency

·       Experience with campaign management platforms such as Search Ads 360, Marin or Kenshoo

·       Certifications in Google Adwords, Bing Ads and other relevant platforms

·       Ability to think strategically and share recommendations & testing opportunities that that account goals

·       High levels of integrity, autonomy and self-motivation

·       Bachelor's degree required