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Senior Manager, Media Planning

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Job Description

Communications Planning and Execution:

  • Participate in and lead brand/communication initiatives
  • Work with senior team members to set communications objectives and strategies
  • Manage preparation, development, execution and stewardship of media plans for specific clients and/or brands, and accountable for supporting the team and ensuring plans are executed in line with the agency and client processes and standards
  • Develop ability to independently manage all aspects of the brand, while briefing the Associate Planning Director or Planning Director on key happenings and issues
  • Support Associate/ Planning Director in the collection and evaluation of syndicated consumer and media consumption information
  • Provides relevant insight and input into existing and emerging media opportunities (thorough awareness of available media and marketing services vendors)
  • Leverages thorough understanding of the client’s media AOR and Reach-Based planning process and procedures to help achieve communications planning objectives and optimize media investment
  • Oversees the consistent reporting of competitive market/media information for each brand/category
  • Serves as a facilitating contact point for client’s internal media staff and the primary contact point to client’s brand staff when media issues are discussed 
  • Ensure constant communication between the agency and various creative agencies (and other external partners)
  • Develop and maintain time-lines for all projects
  • Balance, prioritize and properly assign work associated with multiple, concurrent projects
  • Serves as a resource for planners and assistants for advice, counsel & mentorship

Client & Internal Relationships:

  • Maintain client relationships at appropriate levels
  • Understand the client needs
  • Manages expectations of clients and deliverables
  • Grows business opportunities within current clients, where appropriate
  • Have a thorough understanding of all elements of the brand and specifically its strategic target and prime prospects
  • Looks to identify opportunities to offer agency service line offerings to existing clients
  • Leads face to face client and vendor meetings
  • Participates and presents in New Business efforts and presentations, where appropriate
  • Establishes strong internal relationships with other service line personnel

Qualifications

  • Bachelor’s Degree
  • 4+ years communications/media planning experience
  • Experience in traditional marketing and current knowledge of trends and innovations in traditional and digital media
  • Experience with local media planning (traditional and digital) is key
  • Experience creating and selling media programs
  • Ability to articulate strategic foundation for their development
  • Balanced ability to perform analytically and creatively
  • Advanced computer skills (MS Word, Excel, PowerPoint)
  • Proven leadership skills and management experience  

Additional Information

Dentsu is a modern marketing solutions company. Our mission is to help clients navigate, progress and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data and technology. Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Some of our award-winning agencies include 360i, Carat, dentsumcgarrybowen, DEG, dentsuX, iProspect and Merkle. Follow us on Twitter @DentsuUSA and visit dentsu.com/us.

Employees from diverse or underrepresented backgrounds encouraged to apply.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact recruiting@dentsu.com if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.