Associate, Paid Search

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Brand: iProspect
Location: New York - 150 E 42nd
Full Time / Part Time: Full time
Post Open Date: 05/13/2020

iProspect is the first truly global digital marketing agency, with 4,300+ employees in 93 offices across 55 countries. A trusted partner with an in-depth understanding of consumer behavior, iProspect reshapes brand strategies to meet the fast-paced demands of the convergent world with a focus on exceeding the client's business objectives.

Our global reach, in-depth knowledge of diverse local markets, and expertise produce award-winning, performance-based marketing strategies for leading brands such as General Motors, Hilton, Procter & Gamble, Microsoft, and many others. In 2017, iProspect was named a leader in Forrester Research Inc.'s "The Forrester Wave" Report for search marketing agencies. iProspect has also been listed as the "Best Agency for Performance Marketing" by iMedia three years in a row, MediaPost's 2015 Search Agency of the Year and iMedia's Best Agency for Search.  

The Paid Search Associate is responsible for the day-to-day management of paid search campaigns from data extraction to account monitoring. This role will support the overall Paid Search team on execution and overall account support.

Key Accountabilities:

  • Tactical campaign development including keyword, ad copy and account creation and development
  • Track and analyze results from PPC campaigns to identify potential opportunities for improvements
  • Monitor, analyze and report the performance results for client accounts
  • Campaign auditing, data QA, and daily tracking
  • Communicate with team members on campaign developments, timelines, and results
  • Assist in the execution and evaluation of account maintenance/optimization activities, including but not limited to: keyword development and expansion, ad copy creation, landing page identification, bid strategy execution, and budget management (under supervision/training of a PPC Specialist or Leader)

Qualifications:

  • Bachelor’s degree required
  • Six months of relevant experience
  • Knowledge of Search Engine’s platforms and third party tools
  • High level attention to detail
  • Knowledge of excel
  • Holds Google and Microsoft certifications
  • Strong project management skills
  • Excellent communication skills both written and verbal
  • Experience implementing Advertising Campaigns through Paid Search / Search Engine Marketing on Tier 1 Search Engines
  • Google Fundamentals and Google Adwords Certification a plus
  • Strong analytical ability and problem-solving skills
  • High levels of integrity, autonomy, and self-motivation