Associate Director, Planning

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Job Description

The Associate Director, Planning sets the working style for the group, leads the strategic direction, and is tasked with being a marketing partner for the clients. This person is an expert on the clients’ business and a leader on the business with the clients and within the agency.

  • Accountable for media plan output timeliness, accuracy, and overall excellence
  • Plays integral role facilitating with the Integrated Planning Director and Strategy Director in the collection and evaluation of syndicated consumer and media consumption information and play a contributing role in the creation of the communications plans
  • Serves as the comprehensive specialist in existing and emerging media opportunities (thorough awareness of available media and marketing services suppliers) that would be relevant to the assigned brand/category and ensure that opportunities within them are presented and communicated to dentsuX and client teams.
  • Fluent in key implementation and valuation techniques and sources: reach curve updates, MediaTools, windows of change, schedules, actualizations, econometric and brand measurement tools (MMM, METT, Equity Scan)
  • Oversee the consistent reporting of competitive market/media information for each brand/category, including business insights that can inform media as well as broader marketing actions; enlist help from CPD and issue jointly
  • Serve as a facilitating contact point for client’s internal media staff and the primary contact point to client’s brand staff when media issues are discussed
  • Lead the process of strategic media planning/execution and serve as a resource for supervisors, planners and assistants for advice and counsel
  • May assist in the creating and negotiating of yearly client contracts and supplemental proposals and manage account profitability


  • Bachelor’s Degree
  • 6+ years of communications/media planning experience
  • Proven leadership ability – experience managing a team of planners & supervisors
  • Knowledge of digital media
  • High-level proficiency in MS Word, PowerPoint, Excel and Outlook

Additional Information

Dentsu is a modern marketing solutions company. Our mission is to help clients navigate, progress and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data and technology. Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Some of our award-winning agencies include 360i, Carat, dentsumcgarrybowen, DEG, dentsuX, iProspect and Merkle. Follow us on Twitter @DentsuUSA and visit

Employees from diverse or underrepresented backgrounds encouraged to apply.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.