Manager, Consumer Experience Strategy

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Brand: iProspect
Location: Chicago - N. State
Full Time / Part Time: Full-time
Post Open Date: 07/31/2020

The Consumer Experience Strategy team’s core objective: drive business results through data-driven, consumer-centric strategies. As a manger on this team, this role will function as a key member of the Consumer Experience Strategy team by helping lead the strategy and omni-channel, digital user experience planning for iProspect clients. 

This role includes strategy development, primary and secondary research, as well as user experience planning. The right candidate has a strong strategic mindset and foundation in performance marketing, with a proven track record of developing digital marketing recommendations to solve strategic business challenges.

 

The ideal candidate:

 

  • Is an SME in two key areas: data analysis/storytelling and UX/CRO
  • Is passionate about innovation and human-centered digital marketing and experiences
  • Thinks strategically about how digital can drive business objectives, short and long term. Able to ‘connect the dots’ and act as leader within a multi-disciplinary team
  • Encourages progressive thinking and the pushing of boundaries
  • Has a curious drive to further the understanding of customers, how and why they buy, their purchase journey, pain points and motivations, and how they use products
  • Is an engaging and empathetic manager who “leads by doing” and fosters confidence, trust and respect with internal and external stakeholders

 

PRIMARY RESPONSIBILITIES:

 

Strategy Development & Execution:

 

  • Relentlessly drive growth through creative thinking, compelling insights, test-and-learn methodology, and rapid execution
  • Produce cohesive and well-informed strategic plans for clients to bring success to marketing campaigns, leveraging audience segmentation, customer/consumer behaviors, site analytics, performance analytics, consumer journey analysis
  • Collaborate with clients and internal teams, such as analytics, account, media, UX, and creative, to plan and design seamless cross-channel experiences and support flawless execution
  • Examine clients’ businesses to get to know their brands and understand their objectives, recognize business challenges, and arrive at insights that solve their business challenges

 

Data Storytelling & Analysis:

 

  • Deliver clear insights from synthesizing a wide range of qualitative and quantitative data sets: site analytics, media campaign performance, first and 3rd party data, focus groups, surveys, etc.
  • Able to dig into the data and “see” how that translates into user behavior, preferences, gaps & opportunities
  • Formulate comprehensive, intuitive stories that influence client decisions and impact cross-functional team strategies/tactics
  • Identifies the need for research, and designs, executes, and interprets the collection of consumer intelligence from a variety of primary research methods that may include surveys, user testing, or usability research, as well as site visualization and analytics tools
  • Oversees, collects, and interprets intelligence data from third party research sources to bring a marketplace perspective to client-facing deliverables 

 

User Experience & Conversion Rate Optimization:

 

  • Apply UX best practices when conducting competitive & heuristic analysis—as well as to all design recommendations
  • Develop data-driven roadmaps that prioritize testing and optimization opportunities based on effort and impact
  • Adhere to testing best practices and build test plans: objective, hypothesis, segmentation, KPIs, data benchmarks, variant designs and test set up
  • Test reporting: analyze test performance across all applicable segments/dimensions, distill and deliver to the client with insights and recommended next steps

 

REQUIRED EXPERIENCE 

 

  • 4-6 years of relevant work experience, ideally at least 3 years in UX/CRO, digital strategy or Content strategy in a fast-paced environment
  • Managed multiple accounts and/or initiatives for enterprise-level clients
  • Successfully executed multi-channel marketing and testing strategies
  • Excellent written and verbal communication skills, and experience in developing high-quality presentations using Microsoft PPT
  • Analytical, critical thinker with an understanding of branding, business and strategic planning
  • Ability to synthesize qualitative and quantitative findings into strategic recommendations, and translate those recommendations into actionable digital experiences
  • Strong quantitative and problem-solving skills and comfortable in a data-driven business environment
  • Ability to manage multiple projects and time-sensitive deadlines in a fast-paced team environment
  • Experience collaborating with multiple teams 
  • Can clearly and persuasively frame and communicate strategic recommendations to senior audiences, both internally and externally

 

REQUIRED SKILLS

 

  • UX Design & Prototyping software: Sketch, UXPin, Axure, etc.
  • Site analytics: Adobe Analytics, Google Analytics
  • Site testing platforms: Optimizely, Convert, Adobe Target, etc.
  • MS Office
  • Google Analytics & Adwords Certified 

 

DESIRED SKILLS

 

Content Strategy:

 

  • Design & deliver effective audience-centric strategies that align with SEO & UX best practices
  • Create extensive audience deliverables grounded in in-depth first and 3rd party research: consumer profiles, decision journeys, decision criteria, etc.
  • Collaborate with SEO and Creative teams to develop and execute multi-channel content strategies
  • Leverage SEO insights and produce comprehensive content briefs that inform creative development
  • Deliver holistic reports leveraging data from multiple sources: site analytics, media performance, SEO data, etc.

 

Management & Mentorship:

 

  • Lead, support and engage others on the team; help them grow and succeed
  • Build rapport with internal and external stakeholders