Manager, Consumer Experience Strategy

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Brand: Leapfrog Online
Location: Chicago - N. State
Full Time / Part Time: Full time
Post Open Date: 09/17/2019

iProspect is seeking a Manager, Consumer Experience Strategy in Chicago, IL to join the Consumer Experience practice.  The Consumer Experience Strategy team is the Voice of Customer advocate, marrying data with audience understanding to deliver overarching strategies that inform actionable marketing plans and tactics.  The Manager will function as a key member of the Consumer Experience Strategy team by helping lead the strategy and omni-channel, digital user experience planning for iProspect clients.  This roles includes strategy development, primary and secondary research, as well as user experience planning.  The right candidate has a strong strategic mindset and foundation in performance marketing, with a proven track record of developing digital marketing recommendations to solve strategic business challenges.

The ideal candidate…

  • Is passionate about innovation and human-centered digital marketing and experiences
  • Thinks strategically about how digital can drive business objectives, short and long term. Able to ‘connect the dots’ and act as leader within a multi-disciplinary team
  • Encourages progressive thinking and the pushing of boundaries
  • Has a curious drive to further the understanding of customers, how and why they buy, their purchase journey, pain points and motivations, and how they use products

PRIMARY RESPONSIBILITIES:

Strategic Planning

  • Responsible for developing and implementing marketing strategy and strategic plans that drive client growth and meet business objectives
  • Collaborate with clients and internal teams, such as analytics, account, media, UX, and creative, to plan and design seamless cross-channel experiences and support flawless execution
  • Examine clients’ businesses to get to know their brands and understand their objectives, recognize business challenges, and arrive at insights that solve their business challenges
  • Gather and analyze data and synthesize learnings in a digestible manner to identify and prioritize opportunities, and develop actionable recommendations
  • Produce cohesive and well-informed strategic plans for clients to bring success to marketing campaigns, leveraging audience segmentation, customer/consumer behaviors, site analytics, performance analytics, consumer journey analysis
  • Able to lead experience strategy development: internally, with clients, and with partner agencies
  • Relentlessly drive growth through creative thinking, compelling insights, test-and-learn methodology, and rapid execution

User Experience Strategy

  • Take an audience-first approach to developing strategies across the omni-channel customer journey based on data and insights that guide user experience and design decisions across touchpoints
  • Collect and synthesize data from customers, the market, and client teams to design user experiences  and identify testing and personalization opportunities to drive lead generation and sales conversion
  • Collaborate with clients and internal teams to plan and design seamless cross-channel campaign experiences and help coordinate flawless execution
  • Support test strategy in defining and prioritizing test hypotheses to improve outcomes throughout the cross-channel consumer journey 
  • Combine consumer understanding and UX strategies with a functional level of technical capabilities to ensure UX strategies can be effectively executed

Market Research

  • Acts as the consumer advocate, delivering marketplace and consumer insights both at a macro and brand-specific level via primary and secondary research
  • Leads customer quantitative and qualitative research to inform audience understanding and experience design
  • Identifies the need for research, and designs, executes, and interprets the collection of consumer intelligence from a variety of primary research methods that may include surveys, user testing, or usability research,  as well as site visualization and analytics tools
  • Oversees, collects, and interprets intelligence data from third party research sources to bring a marketplace perspective to client-facing deliverables

REQUIRED EXPERIENCE:

  • BA/BS in Business, Marketing, Communications, User Experience or related discipline
  • 4 - 6 years of relevant work experience, ideally at least 3 years of experience in UX strategy
  • Digital strategy, user experience strategy and/or marketing experience
  • Excellent written and verbal communication skills, and experience in developing high-quality presentations using Microsoft PPT
  • Analytical, critical thinker with an understanding of branding, business and strategic planning
  • Ability to synthesize qualitative and quantitative findings into strategic recommendations, and translate those recommendations into actionable digital experiences
  • Strong quantitative and problem solving skills and comfortable in a data-driven business environment
  • Ability to manage multiple projects and time-sensitive deadlines in a fast-paced team environment
  • Experience collaborating with multiple teams
  • Can clearly and persuasively frame and communicate strategic recommendations to senior audiences, both internally and externally

DESIRED QUALIFICATIONS:

  • MBA or Masters in Marketing, Design Methods, or User Experience preferred
  • Experience in a digital agency and/or client-service setting
  • Experience in designing, executing, and analyzing primary research, including surveys and user testing
  • Experience leveraging digital marketing and testing platforms (Adobe, Optimizely, Monetate, etc.)  delivering personalized experiences and conversion lift
  • Ability to influence and lead teams to deliver against complex initiatives