Our Team

Whitney Fishman

EVP, Applied Innovation

As EVP, Head of Innovation for iProspect US, Whitney Fishman Zember is tasked with uncovering opportunities to harness technology to connect marketers with audiences in new and meaningful ways. Whitney serves to guide and educate the agency’s employees and clients on the role of technology in driving consumer behavior and elevating the profiles of new and emerging partners in order to deliver on marketers’ brand objectives. Her ability to spot trends brings tremendous value to the agency as she shares best practices and ongoing opportunities for driving growth. Throughout her career she has worked across high-profile brands such as Church & Dwight, Colgate-Palmolive, IKEA, L’Oréal and Tiffany & Co where she has driven innovation conversations within the areas of artificial intelligence, virtual reality, augmented reality, commerce, blockchain and more. 


Whitney’s natural curiosity, passion and dynamism makes her a trusted voice on technology’s impact in marketing and advertising to the industry at large resulting in published perspectives in Forbes, Fast Company, Wired, WWD, AdAge and more. She is also part of Forbes’ 2013 Class of 30 under 30 Honorees and was named a 2016 Innovator of the Year by the Internationalist. Before joining iProspect Whitney served as Group Director, Consumer Insights & Innovation at GroupM where she built a successful track record working on best-in-class programs to guide and educate clients and teams in the emerging media space, and the role of technology in driving consumer behavior.


Whitney's previous experience also includes positions at MediaVest, where she launched MediaVest's agency-dedicated, client-facing consultancy providing consumer trends and insights to national and multinational clients, and at Buzz Marketing Group leading planning, research and execution of viral and online marketing campaigns nationwide. Whitney also co-founded an independent music label specializing in artist relations, public relations, and marketing at age 19.