Rachel is a dedicated leader who is passionate about innovation and the changes in the media landscape. She believes that delivering innovative solutions requires a great product. Rachel plays an instrumental role evolving planning products to effectively navigate dentsu's clients through the evolving media landscape.
Rachel joined dentsu in 2008 and spent several years working in the pharmaceuticals space working across the Pfizer portfolio, including key brands like Viagra and Lipitor. She then moved to retail and spent several years overseeing the Macy’s account. In her time on the account, she was responsible for delivering holistic media approach, from large scale brand activation to sales driving tactics to optimizes performance. She also has experience working on the Subway account, managing an investment of nearly $300MM across TV, radio, display, social, and search.
Prior to dentsu, Rachel worked on a portfolio of accounts, managing their B2C and B2B communications.
