Adam Kasper

Adam Kasper serves as iProspect’s Executive Vice President, Managing Director. Based out of the agency’s Boston office, he leads the charge for some of iProspect’s highest-profile accounts. Adam has more than 20 years of marketing experience in strategic planning, television, display, mobile, video, programmatic, SEM, SEO, and social media. Prior to joining iProspect, Adam served as Chief Media Officer at Havas North America where he built and led the agency’s media division. During his time at Havas, Adam was also responsible for developing and managing multiple divisions of the agency and leading successful new business efforts for global, national and local clients. Throughout his career, Adam has been invaluable to clients in increasing revenue and improving business results across several vertical categories, including travel, retail, CPG and luxury.

 

Which iProspect value drives you the most?

 

Pioneering: I have always seen opportunity for change and evolution in what people look at as standard practices. In the world of marketing, there is a constant flow of new ideas and needs, and in order to stay relevant and lead clients, we as leaders need to drive that change.

 

Finish this sentence: On a Sunday morning... you can find me on a mountain with my bike or my skis.