Each member of our team is a specialist in their field. Together, we make sure you’re investing where the best returns are, while building loyalty across every touchpoint.
Global Chief Marketing Officer
Global Chief Marketing Officer
Misty Locke is responsible for iProspect's global vision and strategic direction, as well as maintaining the firm's industry relationships. Co-founder of Range Online Media in 2001, Misty served as President and led the award-winning company through its acquisition in 2009 by Aegis PLC (later acquired by Dentsu).
Global Chief Product Officer
Global Chief Product Officer
Rohan drives iProspect’s central product development roadmap, adoption and commercialisation across the network’s 55 markets and has over 10 years experience working on Global Media Products. Rohan represents iProspect as Dentsu Aegis Network liaison, where he supports and contributes to the development of Global Media Partnerships, Data Strategy and Platform Innovation in alignment with the Dentsu Aegis operating model and capability stacks. Rohan also leads the Product Innovation Committee, an extended team across iProspect’ s top ten markets.
Previously Rohan was at GroupM, where he had served as the Vice President at [m]Platform and Xaxis, prior to this Rohan played key roles on data and technology across Europe and Asia Pacific.
President of Global Operations
President of Global Operations
Mark began his career with Overture in 2003, and then, moved to Yahoo, handling their largest clients at the time such as eBay, Lloyds TSB and The Search Works. Mark then launched the London digital office for Green Cathedral and co-founded the Institute of Practitioners in Advertising’s first ever search group, serving as Chairman for 2 years and, in 2011, was recognized for his contributions to the UK search market with a Fellowship of the IPA. In 2011, Mark joined iProspect as part of the UK executive team. As Chief Performance Officer, he helped grow his team from 80 to 250 digital performance professionals, with billings of over $190 million and 30%+ year-on-year growth. In 2014, Mark was appointed Regional Managing Director for iProspect Asia Pacific, tasked with developing and growing iProspect’s largest growth region. During his time in Singapore and Shanghai, the team grew from 600 to over 1,000 people in 20 offices across 14 markets. In January 2017, Mark moved back to Dublin, Ireland to become President of Global Operations.
Global Head of Client Development
Global Head of Client Development
Des has been in the world of advertising for more than 17 years. In this time, he has worked across various markets in local, global and regional roles within Europe, APAC and LATAM. He was the Head of Planning in Hong Kong for Isobar, and then moved to Miami as the Head of Strategy, LATAM for Mindshare. Most recently, he was the Global Head of New Business for Mindshare based in London. In 2013, Des was named to Campaign Magazine APAC’s 40 under 40.
Head of Global New Business
Head of Global New Business
A veteran of iProspect, Brandon has held a number of senior level positions working as Head of New Business and Marketing, UK; and, more recently as Regional Commercial and New Business Director, Asia Pacific, based in Singapore, where the business grew from 350 to 1,000 people in the short span of three years.
Currently, Brandon is responsible for global new business and revenue growth, working across our extensive network of 80+ worldwide offices and 4,000 staff.
Global Commercial Director
Global Commercial Director
CEO, US
CEO, US
As Chief Executive Officer of iProspect, US, Jeremy leads the agency’s overall strategy, overseeing key departments, including marketing, new business, finance, human resource and all proprietary technology offerings. A true visionary, Jeremy builds upon the iProspect’s strong foundation and core offerings to drive growth and champion the agency as an emerging digital performance powerhouse. He has extensive experience building strategic relationships with large, complex brands and believes in maximizing the benefits of partner relationships to create new opportunities for iProspect’s clients in the marketplace.
For more than two decades, Jeremy has worked in the advertising and marketing industry and has held key roles within the Dentsu Aegis Network, including overseeing the Global Media Partnerships team and working hand-in-hand with Facebook, Apple, Microsoft and Google. Jeremy launched AMNET, the Dentsu Aegis Network media trading desk in the US market, which established customized automated trade offerings for Fortune 500 clients.
Which iProspect value drives you the most?
Collaboration because together we are strong.
Finish this sentence: On a Sunday morning...you can find me making breakfast for my two daughters.
President
President
As President, Mike oversees iProspect’s core functions and offerings, including Client Services, Products & Services, Data & Insights and Operations. Mike joined iProspect through the acquisition of Covario where he held the position of CEO. Prior to running Covario, Mike worked for 9 years at iCrossing as the Senior Vice President of Search. He has built a reputation for creating award-winning digital marketing teams and developing proven digital strategies that drive business growth for Global 1000 clients. Mike also serves on the Board of Directors and as President for SEMPO (Search Engine Marketing Professional Organization), helping drive clarity for today’s digital marketing professionals.
Which iProspect value drives you the most?
Agile because it’s important to be able to work at a large organization that provides scale for our clients, but also is nimble and moves quickly like a small organization.
On Sunday mornings...you can find me at the gym or watching football.
Chief Strategy Officer
Chief Strategy Officer
As Chief Strategy Officer, Sam has an unmatched ability to invigorate ideas and innovations while remaining true to core business objectives, ensuring iProspect’s client solutions drive performance. In the last 20 years, he has garnered a depth of experience across agency specialties including media, creative, and entertainment. As CSO, Sam leads the agency’s charge to understand consumer trends and predict future digital developments. He believes the way of the future, and the game-changer for brands, is in the strategic amplification of a campaign via holistic digital performance marketing.
Which iProspect value drives you the most?
Collaborative because there is nothing better than bringing a diverse group of people together with different perspectives and backgrounds to collectively solve a problem.
Finish this sentence: On a Sunday morning...you can find me on the slopes, on the river, biking or hiking on the trail.
Chief Solutions Officer
Chief Solutions Officer
As Chief Solutions Officer, Brittany oversees iProspect's Operations and Performance Delivery departments. Brittany leads the vision, development and activation of our offerings in the US. In this role she is focused on being industry-leading and differentiated, as well as remaining as effective and efficient as possible.
Brittany began her career teaching Public Speaking at the University of Delaware. She was also a food blogger, learning social media and SEO, which she parlayed into a career as a digital marketing Account Manager and consultant. In 2013, Brittany joined iProspect as the first Social Lead in the US and launched the company’s paid social product offering. In her position as VP, Head of Social at iProspect, Brittany led the social team and product for four years, making it the fastest growing offering at the agency. In her role as SVP, Head of Products & Services, Brittany scaled and launched new offerings and led the restructure of our business. Brittany is a regular byline contributor to Adweek, has been featured in industry publications in the US and abroad and regularly speaks at conferences across the country.
Which iProspect value drives you the most?
Collaborative is the iProspect value that drives me the most because our people are my favorite part of my job, and because diverse perspectives and experiences are what deliver the best work.
Finish this sentence: On a Saturday night...you can find me at one of my favorite restaurants with my husband, or home, hosting our friends or family.”
Chief Financial Officer
Chief Financial Officer
As Chief Financial Officer for iProspect US, Loren Cooper is responsible for leading all financial processes through a period of growth and evolution, including integrating acquisitions and implementing streamlined processes and automated solutions. A finance and accounting veteran with over twenty years of experience, Loren manages a team of employees across the country and serves as a key strategic advisor and partner to the executive leadership team.
Prior to her current role, Loren was Senior Vice President, Finance for Turner, a division of Time Warner - a global leader in media and entertainment (now part of AT&T). In this position, Loren led financial reporting, budgeting, long-term strategic planning, forecasting and analysis for the ad sales, distribution and sports divisions. Prior to joining Turner, Loren was an audit manager for PricewaterhouseCoopers. Loren is passionate about education – she enjoys serving as a volunteer financial literacy teacher with Cent$ Ability, a non-profit organization educating high school students, as well as mentoring college students.
Which iProspect value drives you the most?
Collaborative is the iProspect value that drives me the most. It is simple- we cannot accomplish our objectives without close partnerships across the business. I talk about collaboration with my team all the time. I encourage it, display it and recognize it when we achieve success.
Finish this sentence: On a Sunday morning...you can find me at my kids’ games, biking/walking along the Hudson River or down at the Jersey Shore in the summer!
EVP, Managing Director
EVP, Managing Director
Adam Kasper serves as iProspect’s Executive Vice President, Managing Director. Based out of the agency’s Boston office, he leads the charge for some of iProspect’s highest-profile accounts. Adam has more than 20 years of marketing experience in strategic planning, television, display, mobile, video, programmatic, SEM, SEO, and social media. Prior to joining iProspect, Adam served as Chief Media Officer at Havas North America where he built and led the agency’s media division. During his time at Havas, Adam was also responsible for developing and managing multiple divisions of the agency and leading successful new business efforts for global, national and local clients. Throughout his career, Adam has been invaluable to clients in increasing revenue and improving business results across several vertical categories, including travel, retail, CPG and luxury.
Which iProspect value drives you the most?
Pioneering: I have always seen opportunity for change and evolution in what people look at as standard practices. In the world of marketing, there is a constant flow of new ideas and needs, and in order to stay relevant and lead clients, we as leaders need to drive that change.
Finish this sentence: On a Sunday morning... you can find me on a mountain with my bike or my skis.
EVP, Managing Director
EVP, Managing Director
Matt Kropp is Executive Vice President, Managing Director at iProspect. Matt has more than 20 years of digital marketing experience in SEO, Paid Search, Local Search, Social Media and Web Analytics. He has built a reputation for creating award-winning client engagements that have helped numerous Global 1000 clients grow their online business. Matt is responsible for iProspect’s business and operations, developing and leading progressive digital marketing teams to drive results for iProspect clients. Matt joined Covario(which was acquired by iProspect in 2014) in March 2010 as Senior Director, Client Services. He was able to leverage his experience in implementing search-centered solutions to help create success for Covario’s clients.
Which iProspect value drives you the most?
I am driven most by being collaborative. Success in my role is created when we immerse our teams into the clients’ businesses and mesh our expertise to create empowered partnerships that drive real business impact. Collaboration lives at heart of these engagements which creates true partnerships.
Finish this sentence: On a Sunday morning...you can find me with my family at our lake house in the summer, tailgating with Bears fans at Soldier Field in Fall/Winter and riding motorcycles on Sundays in between, weather permitting.
SVP, Managing Director
SVP, Managing Director
Alyssa Alsheimer is a Senior Vice President, Managing Director at iProspect where she provides strategic guidance and leverages media to drive business results for her clients. Over the course of her career, Alyssa has integrated digital innovation with a data and media-focused approach to help clients achieve their goals. Her experience includes developing cross-channel digital strategies for clients across a number of verticals, including retail, food and beverage, travel, B2B, nonprofit and pharmaceutics. She has led global teams to concept, implement and measure initiatives that meet a number of business needs, from building brand awareness to driving conversions and purchase.
Alyssa was named one of PR Week’s People to Watch for her leadership within the digital space. Prior to iProspect, she led teams at Weber Shandwick and Ansira, building practice areas to help clients grow and innovate in the digital space. She holds a degree in Integrated Marketing Communications from Ithaca College.
Which iProspect value drives you the most?
Agility– it’so critical in our current space and takes real focus to bring to the table ever day.
Finish this sentence: On a Sunday morning...you can find me at a pinball tournament! I’m an internationally ranked competitive pinball player and I love to attend events in Boston and around the country.
SVP, Managing Director
SVP, Managing Director
As Senior Vice President, Managing Director at iProspect, Daniele oversees key client relationships to ensure iProspect is fully integrated into our clients’ businesses. As part of this, she ensures our teams are creating alignment, not only at the campaign level, but also with our clients overarching business objectives in an effort to drive true business impact. This deep understanding of our clients allows Daniele to implement the right support model and strategy in order to deliver excellence. Daniele joined iProspect through the 2014 acquisition of Covario, where she held the position of Group Account Director. Prior to joining Covario, Daniele worked for eight years at iCrossing in Client Services. She has been overseeing client service teams and large enterprise-level client relationships for more than 18years across a variety of sectors, with a strong focus on global brands in the tech space.
Which iProspect value drives you the most?
Collaboration with our internal teams, and most importantly, our clients is where my true passion lies, and what ultimately drives our success. Watching our internal and client teams brainstorm and develop new ideas together is really where the magic happens in my opinion.
Finish this sentence: On a Sunday morning...you can find me either at a small local venue or larger concert listening to live music!
SVP, Managing Director
SVP, Managing Director
Danielle Smith is the Senior Vice President, Managing Director at iProspect, overseeing several client businesses across the agency. An interactive marketing veteran, client partner, and holistic strategist, Danielle ensures we’re delivering innovative solutions to solve our clients’ biggest business challenges. With solid experience in both Account Management and Strategy at Range Online Media, Danielle joined iProspect during the acquisition of the agency in 2009. She works closely with a number of clients, particularly concentrating on global luxury retailers. Over the last decade, she’s continued to expand her client roster to include various Fortune 500 companies across multiple verticals. The true definition of a “team player”, Danielle enjoys working with her teams as they see the greater vision together.
Which iProspect value drives you the most?
Definitely collaborative. There’s nothing more professionally rewarding to me than working alongside a group of people to create and find solutions for our business. When we have different perspectives thinking about something collectively – that’s when it becomes really powerful. And also, way more fun!
Finish this sentence: On a Sunday morning... On a Sunday morning you can find me outdoors! With a cup of coffee in one hand, and a dog leash in the other.
SVP, Managing Director
SVP, Managing Director
Gosha Khuchua serves as Senior Vice President, Managing Director of iProspect. Gosha is responsible for leading the agency’s Los Angeles office – where he is based – and overseeing a team of tech and entertainment clients, providing deep specialism in mobile marketing. A veteran in the media industry, Gosha came to iProspect from mobile specialist agency Fetch, where he served as Managing Director and head of the agency’s operations in the US. He played an integral role in the integration of the agency into iProspect in 2019. Before his time at Fetch, Gosha was a senior director at Live Nation Entertainment’s ticketing subsidiary Ticketmaster, where he covered digital and programmatic media and built a robust in-house media agency in Los Angeles, which became the agency of record for multiple NHL, NBA and NFL teams. Gosha’s keen understanding of media allows him to not only introduce new tools, but also find more efficient and effective practices for branding for iProspect’s clients.
Which iProspect value drives you the most?
I believe that for us to serve our clients in the best possible way, we have to think outside the box and not be afraid to try things that have never been done before. Instilling the pioneering spirit into the DNA of everything we do allows us to find new and better ways to solve complex problems.
Finish this sentence: On a Sunday morning... you can find me enjoying the beautiful Southern California outdoors, whether it’s the beach or a hiking trail, or on the ice rink as a member of the Geri Hat Tricks ice hockey team.
SVP, Managing Director
SVP, Managing Director
As Senior Vice President, Managing Director, Michael oversees business operations and client services for iProspect US. Most recently, Michael served as VP, Group Account Director for the Chicago and Detroit offices and prior to joining iProspect in 2016, he ran sales and client services at Ethology. A digital marketing industry veteran, he has more than 20 years of experience working with leading brands in driving their business forward. In his role at iProspect, Michael supervises and mentors his team to become creative and strategic thinkers, as well as focuses on strategy, satisfaction and staffing for each of his clients.
Which iProspect value drives you the most?
Responsibility! I believe as a Managing Director everything begins with responsibility. To your Team, to your Clients, to what you stand for and that ultimately ladders up to you yourself.
Finish this sentence: On a Saturday night... you can find me out catching up with family and friends.
SVP, Head of Data Science and Analytics
SVP, Head of Data Science and Analytics
As Senior Vice President, Head of Data Science and Analytics, Doug O’Reilly is responsible for overseeing the agency’s data and insights teams and ensuring the practice is evolving with the needs of clients. He is dedicated to expanding iProspect’s offerings in marketing technology, measurement, attribution, data strategy, analytics and machine learning. Based out of the agency’s New York office, Doug came to iProspect in 2019 after serving as SVP, Director of Data Science at MRM//McCann. With more than 25 years of experience growing data and strategy offerings across a variety of businesses, Doug specializes in building teams that fuse the world of analytics, data and technology with creativity and strategy to drive innovation and ROI.
Which iProspect value drives you the most?
While I have a strong affinity for “responsible” – I am continuously energized by our commitment to ensuring we are agile. We always strive to act fast and provide clarity in the face of complexity.
Finish this sentence: On a Sunday morning... you might have trouble finding me, but you can be sure I will be with my wife and two teenagers hiking, skiing, at the beach, cooking or building something in the basement.
SVP, Consumer Experience and Client Solutions
SVP, Consumer Experience and Client Solutions
Matt Kelley serves as iProspect’s SVP of Consumer Experience and Client Solutions. Based out of the agency’s Chicago office, Matt is focused on driving a robust understanding of the consumer to deliver more relevant and personalized conversion experiences. He oversees the Consumer Experience Strategy, Design and Technology/Development teams that drive the analysis, planning and execution of consumer journey optimizations. Matt came to iProspect through the 2017 acquisition of Leapfrog Online, where he had served as SVP, General Manager, overseeing Fortune 500 telecommunications clients for nearly 13 years.He is an active member of CIMA, DMA, CADM, IAB, MMA and writes and speaks regularly as an industry thought leader in digital marketing strategies.Matt’s focus on driving results for clients and ensuring all work comes from a client-first mindset is key to iProspect’s success and has allowed for increased marketing effectiveness within the agency.
Which iProspect value drives you the most?
I would have to say collaboration drives me the most. I’m really passionate about and get a charge out of working with cross functional teams (client services, media, analytics, design, UX, technology, etc.) to develop strategies and plans that solve business challenges for our clients. Seeing the subject matter expert teams come together and leverage their specific skills to ‘connect the dots’ and deliver innovative marketing solutions is the most satisfying aspect of my job.
On Sunday mornings, you can find me...Attempting to sneak downstairs early to try to enjoy my coffee while reading the NY Times in peace but more often than not one (or multiples) of my three kids will jump me and it will spiral into a wrestling match or dance party or some combination of both.
SVP, Innovation
SVP, Innovation
As the SVP of Innovation at iProspect, Jeremy Hull champions new breakthroughs across all service lines at iProspect US. Based out of the agency’s Fort Worth office, he came to iProspect through the acquisition of Range Online Media in 2011, and has more than 15 years of experience in the industry. Jeremy pioneers original ways to leverage channel tools and features to drive business results and aligns strategies across channels to deliver combined success. By testing and launching new partners and internal tech solutions, he increases both efficiency and performance across all of iProspect’s teams. Jeremy knows that innovation goes beyond just testing tech and beta features; it is about creating something new—a unique way of using a feature, combining channels, or identifying new solutions for clients’ business challenges.
Which iProspect value drives you the most?
The iProspect value that drives me the most is “agile.” The rapid pace of change in our industry means we must embrace new features and re-examine prior assumption. It also means we are given a constant stream of new, innovative opportunities to explore, which I find very exciting!
Finish this sentence: On a Saturday night...you can find me on stage playing the bass with a local jazz or rock group.
VP, New Business
VP, New Business
Linsey Loy is Vice President of New Business for iProspect, focused on developing authentic working relationships that set the foundation to construct custom revenue-generating marketing programs for prospective clients. She has an innate passion for raising the bar and setting a new standard for what brands can expect from their agency partner. With more than a decade of experience in the field of agency business development across a myriad of verticals, Linsey is a pro at getting to the root of the business challenge and effectively crafting specialized teams to not only develop a solution, but exceed it tenfold, all while creating a motivating environment that fosters ambition, respect and trust. Linsey has been with the Dentsu Aegis Network since 2017, working in business development for both the network and for Fetch, which was rolled into iProspect in 2019. She has also worked for a number of agencies in the space, including TBWA\Chiat\Day and Deutsch and has extensive experience pushing the boundaries to garner the greatest success for current and prospective clients.
Which iProspect value drives you the most?
Ambitious and Collaborative are two values that drive me most, because there is no challenge too big that we can’t solve when we work together. The talent, rigor and partnership iProspect offers is simply unrivaled and I’m impressed everyday by the respect and passion every peer has for each other and their work.
Finish this sentence: On a Sunday morning... you can find me at the dog park with my pup, Gouda.
VP, Human Resources
VP, Human Resources
Jamie Rosenfeld is Vice President of Human Resources for iProspect. Jamie oversees all HR-related functions within the agency, focusing on employee relations, learning and development, performance and talent management. She has an innate passion for people, especially the talent employed by iProspect. With more than a decade of experience in the field of HR, Jamie is a pro at creating an environment that employees are excited to come to on a daily basis and loves to collaborate to find unique ways for each and every person to enrich their careers. Jamie can often be found pushing her peers to take pride in the work they are doing and have fun while doing it, after all, happy employees create the best work for clients.
Which iProspect value drives you the most?
Collaboration is a core theme for all facets of the company, and a key component of our success holistically. As an HR group, we partner with our employees at every level of the organization to innovate, encourage corporate culture, provide guidance and drive results.
Finish this sentence: On a Sunday morning... you can find me hanging out with my 15-year-old dog, Izzy. Who says you can’t teach an old dog new tricks?
