iProspect Pioneering Program

Who we are:

iProspect Vision

Marketing has changed. As digital extends into all areas of our lives, every tweet, status update, and video has become a potential consumer touchpoint. While this presents advertisers with great opportunities, it also increases consumer expectations. Audiences today want services and content that meet their needs, wherever they are, whatever they're doing. At iProspect Dubai, we're not just specialists in different types of digital marketing - we also bring it together. With the customer at our core, we create simple and effective strategies that connect with people across every channel - and grow our business in ways they can measure.

Who we are looking for:

Is your default setting wondering 'What if'? Are you interested in the latest developments in digital, constantly curious about what's new, and up to speed with industry opinions in the press?

Then YOU are the kind of talent we are looking for.

Don’t have a marketing or mass communications degree? No problem! All you need is:

  • A Bachelor’s or Master’s degree in any field
  • A desire to learn and develop your knowledge of digital marketing communications
  • The ability to innovate, create and execute effectively
  • The ability to work well as part of a team
  • Strong communication & presentation skills
  • Creative, writing and analytical skills
  • Ability to commit to a one year intensive “Pioneering Program” across various sub-functions
  • An interest or background in blogging, social media platforms, media, PR, research or related fields

Pioneers should be able to take a rigorous and creative approach to problem-solving, and function well in a ­flexible, loosely structured work environment. This involves being constantly curious and taking risks to succeed. We want driven, digitally-obsessed people who are excited by what we do.

Do you have what it takes to be an iProspect Pioneer?

Our Program:

Pioneers will be put on a rotation designed to provide a 360 approach to digital performance marketing. Each pioneer will have a senior mentor to support them, guide them and assess them throughout the iProspect Pioneering Program.

Over the course of 12 months, pioneers will rotate within iProspect and devote their time and skill set to 3 main sub-functions:

  • 4 months – Organic Search (SEO), Web Analytics & Content
  • 4 months – Paid Search/ PPC/ Digital Performance
  • 4 months – Paid Social & Social Media Management

Pioneers will have a quarterly review with HR & management to track progress, document learnings and discuss potential to be hired full time.

SEO / Content

The SEO/Organic Search division of iProspect focuses on the optimization of websites for better performance within search engines. They analyse website data and improve the users’ experience. This division also researches consumer demand for brand content and builds it to increase consumer relevancy.

Learning Objectives for Graduates:

  • Learn the technical workings of a website & search engines
  • Learn to optimize websites to increase visibility within search engines
  • Learn to track and reports on website performance
  • Learn to develop SEO friendly content to reach specific business goals
  • Learn the various software platforms and tools used within this function (Screaming Frog, SEO Moz, Google Analytics, Adobe Omniture, SEO Suite, SEO Toolkit, and Majestic SEO)
  • Learn how to build reports and optimize search results through keywords


PPC / Paid Search 

At iProspect, we find new and intuitive ways to turn customers’ intent into action. With search marketing at our core and comprehensive digital expertise, we create award-winning and prosperity-driven online strategies for some of the world’s most innovative brands.

Learning Objectives for Graduates:

  • Achieve the Google Adwords certification
  • Learn how to apply and execute strategies in PPC
  • Learn to use bid management and tracking tools such as Google Adwords & Double Click among others
  • Exposure to iProspect’s bespoke PPC tool
  • Certificate of completion via assessment for each tool
  • Learn to implement performance management campaigns across all social platforms

Paid Social Media

Paid Social is so much more than simply promoting content. We build social strategies, develop social campaign ideas, optimize social activity and make sure that social media channels support brands’ commercial objectives.

Learning Objectives for Graduates:

  • Learn about each of the main social platforms
  • Learn to implement paid social activity
  • Learn to optimize & report on social activity
  • Learn how to target an audience effectively
  • Learn to provide development insights based on audience behavior
  • Complete iProspect University social modules & platform specific training

What’s in it for you?

Why pick a career in Digital Performance Marketing?

At iProspect, we're always learning, because digital doesn't stop moving — ever. So we expect you to pick up skills and knowledge fast. To achieve this, you'll work with some impressive people who'll teach you everything they know. And you'll come up with new ideas and tactics that will teach us a few things too.

We live to get the best results for our clients, especially if it means doing something no-one's done before. We think as a team.

With co-workers, clients, media owners, and with our fellow Dentsu Aegis agencies — we work together, creating online experiences people really connect with. By joining our team, you will learn from the best and spend a year being fully immersed in the digital media landscape.

The industry is changing at an exponential rate and we need people who can cope with the pace and embrace it!


Besides a rigorous 12 month on-the-job training program, the iProspect Pioneering Program will offer you:

  • Deep insights into the world of digital media & marketing
  • Opportunity to choose your next step and path in the media world after 12 months
  • Potentially a full time position within the network
  • Eligibility to our Route 500 program
  • Crash course in social media, digital performance management and SEO
  • Access to the Dentsu Aegis Academy & iProspect Global University

Hiring Process:

1. Application review by HR

2. HR telephone screening

3. Assessment center/day

4. Final interview with HR & Line Manager

5. Offer


Can’t wait to join us?

Tell us why you would be the ideal hire for our team at iProspect and email your CV to mena.jobs@iprospect.com

Hurry!!! The deadline to apply is 30th April 2016. 1st Intake end of July/beginning August 2016!