Amplifying the Voice of Female Entrepreneurs in South East Asia
In 2016, we discovered women are more likely to support their own initiatives for business (with up to half funding their own start-ups). Motivational drivers are steeped in family and community betterment and easy access to apps and simple sharing platforms facilitate access to more and more potential customers. Overwhelmingly, social media remains the single most important platform for their business infrastructure and automation.
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