Horizontal image of a man's side profile

Media Trends 2022

Download now


The world is recovering from the pandemic and adapting to new ways of life, both in changed habits and behaviours, but also new rules for businesses to navigate to continue to prosper.

Necessity is the mother of invention. Times of crisis and recession have been, in retrospect, times of enormous opportunity and innovation, and times of growth for those who make the right decisions. 

Technologies and ways of working that might have seemed an interesting experiment in other times have become essential. 

In this report we look at three megatrends that are helping to define the recovery, each with smaller manifestations or sub-trends, with major implications for brands. 

Amanda Morrissey, iProspect Brand President:  "There is opportunity in understanding how consumers live in both real and virtual worlds, and how and when they intersect. Media is really going to help brands not only build relationships today but focus on where consumers will be tomorrow."

Horizontal image of a man's side profile

Download "Media Trends 2022"

The Pace of Progress | dentsu 2024 Media Trends

Get ahead of your year end and forecasting conversations. In the swiftly evolving world of media, maintaining a competitive edge is paramount, and dentsu's 2024 media trends report equips you for what lies ahead. For 14 years, dentsu's annual media trends report has been the industry's most sought-after trend forecast. Download the report now to prepare yourself for the future.

Download your copy today