Humanity and society have only advanced because we are able to imagine a different world. Change is inherently in our DNA.
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The amount of data that is generated and collected has grown exponentially over the past few decades.
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The interconnection between TV programming and search behaviour isn’t new. In order to fully understand the link between performance and impact of multi-screen synchronisation, iProspect and Dentsu Aegis Network commissioned two separate studies.
iProspect's proprietary consumer research study reveals a single theme: people of all demographic, gender or age, increasingly expect a personalized, adaptive and valuable retail experience.
Twitter and Facebook’s latest integration of the “Buy Now” button signals an evolution in the mobile payment space. Plus marketers can now execute direct-response social campaigns without ever taking the user out of the platform.
Research by iProspect, in partnership with independent market research specialist Coleman Parkes Research, shows there is no age-based digital divide.
