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In Brands We Trust: iProspect x Microsoft

The amount of data that is generated and collected has grown exponentially over the past few decades.

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Future Focus 2020 - The Next Ten Years

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Fighting for Attention in a Multi-Screen World

The interconnection between TV programming and search behaviour isn’t new. In order to fully understand the link between performance and impact of multi-screen synchronisation, iProspect and Dentsu Aegis Network commissioned two separate studies.

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Future Focus 2019: Searching for Trust

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Future Focus 2018: The New Machine Rules

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Personal, Adaptive, Valuable: The Future of Retail

iProspect's proprietary consumer research study reveals a single theme: people of all demographic, gender or age, increasingly expect a personalized, adaptive and valuable retail experience.

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One-Click Social Commerce

Twitter and Facebook’s latest integration of the “Buy Now” button signals an evolution in the mobile payment space. Plus marketers can now execute direct-response social campaigns without ever taking the user out of the platform.

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The Ageless Internet: From Silver Surfers to Golden Geeks

Research by iProspect, in partnership with independent market research specialist Coleman Parkes Research, shows there is no age-based digital divide.