Facebook COO, Sheryl Sandberg, recently held their Q1 2017 earnings calls, and iProspect was cited for our work with adidas across Australia. The case was highlighted as an example of how iProspect worked to ensure that they delivered the most innovative experiences to their customers.
We delivered an action packed campaign to drive sales for its new Z.N.E Road Trip Hoodie and complementary products, by combining the power of video with mobile sales and utilising the Facebook collection ad format, delivering a 5.3X return on ad spend.
Call excerpt as follow:
“For example, adidas, which is how you pronounce them at their headquarters, and its agency, iProspect, created a video highlighting the innovative future of a Z.N.E. road trip party. Using our Collection ad format, adidas featured four more items from their product catalog below the video. They saw a 5.3 times return on ad spend and a 1.8 times decrease in cost per conversion. It's still early for this new format, but it's a great example of how we can deliver innovative mobile experiences that work for advertisers and work for people.”
- Sheryl Sandberg, Facebook COO