We power brand growth through retail media transformation
UNDERSTANDING RETAIL MEDIA
Retail media is a rapidly growing channel where brands advertise directly on a retailer’s digital platforms, such as websites, apps, or in-store screens. Unlike traditional advertising, retail media is powered by the retailer’s first-party data, offering brand precise targeting based on shoppers’ real-time behavior. This unique partnership between brand and retailer not only enhances ad relevance but also drives measurable outcomes across the full funnel of customer buying journey, from awareness to conversion.
HOW WE DO IT
At iProspect, we transform retail media from a media buy into a strategic lever for growth. We help brands break down channel silos by creating seamless and omnichannel connections across retail media networks, shoppable content, and social commerce so that they’re present and impactful wherever consumers choose to shop.
Our unique position between retailers and brands allows us to unlock new revenue streams for retailers from their ad space and shoppers’ data while deploying sophisticated media, data, and creative solutions for brands. This dual perspective means we don’t just follow the market, we help shape it.
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HOW IT WORKS
Through our Retail Media Centre of Excellence, we deliver advanced analytics and clean room solutions for unified insights and precise measurement, drive innovation in social commerce across platforms like TikTok and WhatsApp, and create live and shoppable media experiences that turn brand storytelling into direct transactions. Our proprietary technology empowers smarter auditing, optimization, and commerce-level measurement, ensuring every retail media investment delivers maximum ROI and competitive edge.
Connected Media Network
We connect media investment directly to commerce outcomes by managing campaigns across the world’s most powerful sales platforms such as Google Shopping, Amazon Ads, and Criteo. Wherever consumers search, scroll, or shop, we make sure your brand is present driving engagement and converts at every critical moment.
Retail Media Ecosystem Intelligence
We decode the retail media ecosystem through proprietary technology and strong media industry relationships that unlock insights into the evolution of consumer behavior, competitive moves, and category trends. With this intelligence, our clients make smarter decisions that reveal hidden opportunities to capture market share and drive business growth.
Commerce Platform Solutions
From Amazon to Alibaba and every marketplace in between, we architect strategies that maximize brand visibility, making sure your ads and product listings are relevant to shoppers and boost sales. By applying rigorous precision to brand ranking in search results, native advertising and content optimization, we make certain your brand not only shows up, but stands out and sells in each unique marketplace.
On-site Commerce Technology
We engineer seamless commerce experiences by integrating platforms like Salesforce, SAP, Oracle, and Magento. Our retail media advertising solutions merge data, product feeds, and customer insights to build agile infrastructures that meet, and anticipate, the demands of today’s connected shopper.
WHY CHOOSE IPROSPECT AS YOUR RETAIL MEDIA ADVERTISING AGENCY?
Ecommerce has become the battleground for brand growth, and brands face unprecedented complexity. From bridging the gap between retail and media to mastering cross-channel measurement, success demands clarity and innovation. At iProspect, we continually evolve our strategies to help brands navigate this new commercial terrain, transforming ecommerce from a mere transaction channel into a powerful driver of conversions, loyalty, and brand equity.
Retail media is no longer a tactic, it’s the foundation of omnichannel commerce. We bring together multi-market expertise, global scale, and cross-channel mastery to orchestrate seamless journeys across brand-owned websites, social platforms, marketplaces, and physical retail stores.
Powered by local insights and global partnerships, we help brands unlock what truly drives performance and prioritize the strategic moves that accelerate growth.
Our results are immediate, measurable, and scalable.
SEE OUR WORK IN ACTION
MORE OPPORTUNITIES TO ACCELERATE YOUR BRAND
Beyond retail media advertising, iProspect provides a full suite of digital marketing services, including SEO, PPC, and analytics, all designed to deliver measurable growth.
FAQs
1. What is retail media?
Retail media refers to advertising placed on a retailer’s digital properties (e.g., website, app, in-store displays). It allows brands to reach shoppers close to the point of purchase with highly targeted and relevant messages.
2. How does retail media work?
Retail media platforms use first-party shopper data from retailers to deliver ads across brand-owned and external media networks. These ads can appear on-site (search, product pages), off-site (social, display), or in-store.
3. What are the benefits of retail media?
Retail media enables brands to target high-intent audiences who are already shopping, increasing the chance of conversion. By using retailers’ first-party data, it provides a cookieless targeting solution. Retail media also drives measurable sales impact and gives brands the ability to influence shoppers directly at the point of purchase.
4. How do I measure the success of the retail media campaigns?
Success is measured with both upper- and lower-funnel KPIs. Return on Ad Spend (ROAS) and sales lift reveal financial impact, while impressions and click-through rates show reach and engagement. Brands can also track new-to-brand customer acquisition and share of digital shelf to measure long-term growth.
5. How does retail media service from iProspect fit into your cross-functional teams?
iProspect integrates retail media into your broader media, commerce, and brand strategies. We work alongside your internal ecommerce, media, data, and shopper marketing teams to make sure they are aligned with goals and achieve the most positive impact across the full consumer journey.
6. Is retail media only for CPG brands?
No. While Consumer Packaged Goods (CPG) brands were early pioneers, retail media is now becoming popular for electronics, fashion, home goods, and beyond. Any business that sells through a retail partner can benefit from retail media.