We build intelligent media systems for programmatic success
UNDERSTANDING PROGRAMMATIC ADVERTISING
Programmatic advertising uses data and software to automate buy and sell digital ad inventory in real time. Rather than performing manual negotiations the way traditional media buyers often do, programmatic frees advertising teams from repetitive tasks, making ad placements faster and more precise. Brands, too, benefit from automation as they target the appropriate audience through several channels, including display, video, mobile, audio, and connected TV.
Programmatic advertising consists of three main parts.
- Ad exchanges are online markets where real-time ad space transactions take place between publishers and advertisers.
- Publishers can sell and manage their ad inventory across several exchanges with the use of supply-side platforms (SSPs).
- Demand-side platforms (DSPs), on the other hand, let marketers bid on impressions and use algorithms to find the best placements. Google Display & Video 360, Amazon Advertising, and Adobe Advertising Cloud are examples of DSPs; they all provide real-time data and accurate audience targeting.
HOW WE DO IT: AUDIENCE-FIRST, DELIVERED INTELLIGENTLY.
At iProspect, we utilize an audience-first approach when planning and executing display campaigns, including premium, native ads and programmatic. We expertly craft strategies around the client’s target audience and campaign goals based on a comprehensive view of the advertising ecosystem.
We go beyond basic audience demographic data, uncovering deeper insights from diverse angles (such as behavioral patterns and intent signals) to deliver personalized ad placements. All these efforts ensure that programmatic advertising isn't just about automation but about intelligence and precision.
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HOW IT WORKS
AI-powered Programmatic Advertising Solution
We are industry leaders in embedded AI. We invest in and utilize embedded AI from key technology partners more than any of our competitors.
Our programmatic vision is to transform the way media is transacted through transparency, addressability and automation across CTV, Display, Video, OOH, and audio.
Proprietary Media Curation Tool
We are the only agency to have a media curation tool built within the dentsu network. It sharpens inventory selection, elevates media quality, and ensures every campaign hits the right audience with maximum impact.
Content Creation
We deliver impactful content at the speed of commerce. With intelligent and technology-driven capabilities, we create uniquely powerful programmatic outputs across channels and across markets.
Data and Identity Access
We know your audience better than anyone, and we design our media buys to engage your customers in meaningful ways. Powered by our identity spine, dentsu. Audiences, we leverage more than 4.2 billion first-party data points to deliver precision targeting.
Operational Automation
We focus on optimization and experimentation in programmatic services. We have invested in and created a bespoke tool through our Strong Partner Program (SPI) so our traders spend less time monitoring programmatic campaigns and more time driving performance that delivers business outcomes.
Cutting-Edge Programmatic Measurement Method
We optimize towards media and business metrics that matter, not vanity KPIs. Our proprietary programmatic measurement model is interconnected with brand outcomes.
WHY CHOOSE IPROSPECT AS YOUR PROGRAMMATIC ADVERTISING AGENCY?
The digital media marketplace is becoming more complex by the day and consumers expect greater, more authentic connections with brands. Advertisers are clamoring to find new opportunities to form relationships with potential customers. At iProspect, we draw on our deep market insights, audience-first strategies, data-led planning, and last-click measurement to help our clients make deep, meaningful one-to-one connections with their customers.
As a global programmatic advertising agency, we have built partnerships with some of the largest ad tech companies in the world and are able to leverage spend across all our clients to gain access to exclusive betas, custom executions and technology.
We spend less time on manual tasks and more time on automating media optimization to drive real business outcomes. By utilizing programmatic algorithms with multiple data points, measurement infrastructure and multiple channel connectivity, we unlock and deliver the best-value media for clients, providing full visibility and control across all the inventory we transact.
At the core of everything, we automate to accelerate efficiencies and maximize media effectiveness.
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MORE OPPORTUNITIES TO ACCELERATE YOUR BRAND
Beyond programmatic advertising, iProspect provides a full suite of digital marketing services, including SEO, content marketing, PPC, and analytics, all designed to deliver measurable growth.
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FAQ
1. What is programmatic advertising?
Programmatic advertising is the automated process of buying and selling digital ad space using technology and data. It allows advertisers to target specific audiences in real time, making ad delivery more efficient and effective compared to manual methods.
2. How does programmatic advertising work?
Programmatic uses real-time bidding (RTB) where algorithms evaluate available ad inventory across multiple platforms and instantly place bids to show ads to the right audience based on data signals like behavior, demographics, and intent.
3. What types of ads can be delivered programmatically?
Programmatic supports various ad formats, including display banners, video ads, native ads that blend with content, audio ads on streaming platforms, and connected TV (CTV) ads.
4. How is programmatic advertising different from traditional media buying?
Traditional media buying is often manual and relies on upfront negotiations. Programmatic automates the buying process, uses data-driven targeting, and optimizes campaigns in real time to increase efficiency and precision.
5. What data is used in programmatic targeting?
Data includes demographic information (age, gender), behavioral data (online activity, interests), intent signals (search behavior, purchase intent), location, and first-party data from advertisers’ own customer databases to deliver personalized ads.
6. What are benefits of programmatic advertising?
Programmatic offers precise audience targeting, faster execution, real-time optimization, scalability across channels, improved ROI, and detailed insights to continually refine campaign performance.
7. What is the difference between digital advertising and programmatic advertising?
Digital advertising is a broad term for any online ads, while programmatic advertising specifically refers to the automated, data-driven process of buying and delivering those ads to targeted audiences.
8. How do you measure programmatic advertising campaign success?
Success is measured through metrics like impressions (how often ads are seen), click-through rates CTRs), conversions (desired actions taken), viewability (ads actually seen), and return on ad spend (ROAS), often using integrated analytics platforms.
9. How long does it take to see the results of programmatic advertising?
Initial campaign results can be seen within days, but optimal performance typically requires weeks of data collection and ongoing optimization to maximize impact and ROI.
10. Is programmatic advertising safe from fraud?
While no system is 100% immune, we use advanced fraud detection, verification tools, and brand safety measures to protect campaigns from fraudulent traffic and ensure ads appear in reputable, relevant environments.