As a leading paid social marketing agency, we deliver more than just impressions
We help brands achieve long lasting next-level results that drive real growth. Our paid social services are built for today’s fast moving digital landscape, where strategy, creativity and data must work together to succeed. Explore our work to see the results in action.
HOW WE DO IT
Paid Social advertising is best executed as a stand-alone discipline in and of itself, rather than being part of another buy such as display. We know social media advertising can be all things to all people – everything from pinpoint direct response buys to major broadcast campaigns. Our expertise means we span all these possibilities, taking an integrated approach no matter the objective.
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HOW OUR PAID SOCIAL SERVICES WORKS
SHAPING THE FUTURE OF PAID SOCIAL MARKETING
Our Total paid social strategy is designed for an era dominated by the algorithm, a world of connection, culture, and Artificial Intelligence. In a fragmented social ecosystem, the need for an integrated approach to platform, strategy, media buying, analytics and measurement is critical. At iProspect, our team of hyper-specialists spans paid social, organic social, social commerce, and creator content to deliver full-funnel activation with precision, agility, creativity, and measurable client impact.
Today, 75% of media is bought algorithmically. Our hyper-specialist teams pioneer AI-driven media buying - challenging the social algorithms, optimizing inputs, and accelerating outcomes - to deliver transformative social media campaigns. Rooted in advanced machine learning and experimentation, we proudly stand as Meta's Tier 1 Experimentation Partner, celebrated for fostering a dynamic test-and-learn culture. We have more than 350 certifications across major social platforms, and we are TikTok's most accredited agency partner for media advertising on TikTok Shop.
LEADING THE FUTURE OF SOCIAL
At the forefront of innovation, we are revolutionizing the customer experience with our integrated total paid social strategy. Our unwavering commitment to experimentation and rapid feedback loops drives optimization, enhancing effectiveness at every stage. This approach has led to a remarkable 200% improvement in conversion metrics for our clients. Leveraging our proprietary platforms and specialist total social practitioners, we harness and understand what it takes to beat the social algorithms to accelerate performance.
Our team of hyper-specialists spans paid social, organic social, social commerce, and creator content to deliver a full-funnel paid social strategy with precision, agility, creativity, and measurable client impact.
WHY CHOOSE IPROSPECT AS YOUR PAID SOCIAL MARKETING AGENCY?
Our comprehensive range of services, including search, social media, programmatic display, content marketing, video, and ecommerce platforms, powers our total social capability and accelerates client growth by transforming brands from merely being brands on social to becoming authentic social brands. For brands where we’ve deployed a total social approach, we’ve been able to deliver up to a 328% uplift in conversions.
Our proprietary tools enable clients to meet trends before they peak, deploy sophisticated experiments, perform heightened data analysis, and activate with best practices. We don’t just meet the pace; we predict it, and we position brands to win in this algorithmic-driven era.
FAQs
1. What are paid social services and how can they benefit your brand?
Paid social services involve targeted advertising on social media platforms to reach specific audiences and drive measurable results. These services help brands increase awareness, engagement, and conversions by leveraging data-driven strategies and AI-powered media buying.
2. What is a full-funnel social media strategy and why is it important?
A full-funnel social media strategy engages potential customers at every stage from awareness to conversion. This ensures consistent messaging and maximizes return on investment by connecting with audiences throughout their journey.
3. What are the benefits of using AI in social media marketing?
Using AI in social media marketing allows brands to leverage advanced machine learning and algorithm-driven media buying to optimize campaigns in real time. This approach improves efficiency by automatically adjusting targeting, budgets, and creative elements to maximize performance.
4. How do you measure the success of paid social campaigns?
Success is measured using key performance indicators like conversions, engagement rates, click-through rates, and return on ad spend. Advanced analytics and proprietary tools enable ongoing optimization to maximize these metrics.