We harness DOOH Advertising to connect with audiences in meaningful ways
HOW WE DO IT
Navigating the intricate landscape of digital OOH advertising (DOOH) across both developed and emerging markets is no small feat. At iProspect, we provide the expert guidance our clients need to successfully maneuver through complex supplier marketplaces to optimize their campaigns for each unique market. Our approach enables brands to generate impactful reach and frequency, delivering their messages across a wide range of environments globally, whether it's bustling streets, busy office spaces, transit hubs, airports, or even roadside locations.
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HOW IT WORKS
At iProspect, we redefine digital out of home advertising by combining strategic partnerships, cutting-edge technology, and data-driven insights. From premium inventory access to innovative formats and advanced targeting, our approach ensures campaigns are impactful, measurable, and tailored to reach audiences in the most meaningful environments globally as well as locally.
1. Pioneering Partnerships
We have partnerships with top names in the outdoor advertising space that allow us to access premium inventory and innovative solutions, ensuring our campaigns are connecting and far-reaching.
2. Engaging with Innovators
We actively engage with companies developing new solutions in the OOH space, including verification companies. These innovators help us ensure the accuracy and effectiveness of our campaigns, providing valuable insights and metrics that drive continuous improvement.
3. Working with OOH SSPs
We collaborate with leading Supply-Side Platforms (SSPs) to efficiently manage and optimize our OOH inventory. This provides our clients with seamless integration and enhanced targeting capabilities.
4. Working with OOH DSPs
In addition to our collaboration with SSPs we engage with all major Demand-Side Platforms (DSPs). DSPs are software platforms that allow advertisers to programmatically buy and manage ad space on digital out of home (DOOH) screens. This helps our clients' campaigns reach the right audience at the right time.
5. Partnering with Non-Traditional OOH Media Owners
We collaborate with many non-traditional OOH media owners and banner vendors that are entering the outdoor advertising space. These partnerships allow us to explore creative and unconventional advertising formats, enhancing the visual impact and engagement of our campaigns.
6. Leveraging data-driven insights
At iProspect, we leverage advanced analytics and data insights, including location and audience behavioral data, to inform our strategies and optimize campaign performance. This underscores the dynamic and transformative potential of OOH advertising to connect with audiences in meaningful ways.
WHY IPROSPECT?
Join us on a journey to revolutionize the Digital Out-Of-Home (OOH) advertising landscape. By partnering with us, you become part of a forward-thinking community dedicated to innovation, collaboration, and excellence.
Our diversified regional reach allows us to connect with a wide range of audiences, driving engagement and brand awareness on a global scale. This expanded reach helps our clients grow their market presence and achieve their business objectives.
By addressing both client and media landscape challenges with innovating strategies, we accelerate growth and drive success for our clients and partners.
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DISCOVER OUR SERVICES - DESIGNED FOR IMPACT
Beyond our DOOH marketing services, iProspect offers a comprehensive suite of digital solutions including SEO, PPC, content marketing, and analytics all designed to deliver measurable growth.
WANT TO GET IN TOUCH?
We deliver digital marketing services tailored to help businesses of all sizes enhance performance and achieve measurable ROI. Our team is committed to responding to all enquiries promptly, providing a seamless and supportive experience from the start. Get in touch with us.
FAQs
1. What is digital OOH advertising?
Digital out-of-home (DOOH) advertising refers to dynamic digital ads displayed in public spaces such as transit hubs, roadside billboards, airports, and shopping centers. Unlike static billboards, DOOH allows for real-time updates, targeting, and performance tracking.
2. What does OOH mean in advertising?
"OOH" stands for out-of-home advertising. It includes any advertising that reaches consumers while they are outside their homes such as billboards, transit ads, and digital screens in public spaces.
3. What is the difference between traditional and digital OOH?
Traditional OOH uses static formats like printed billboards, while digital OOH uses digital screens that can display dynamic, rotating content and can be changed effortlessly. DOOH also allows for better targeting, real-time updates, and performance measurement.
4. How does digital out-of-home work?
DOOH works by delivering digital ads through screens in public spaces, managed via supply-side platforms (SSPs) and demand-side platforms (DSPs). These platforms enable precise targeting based on location, time, and audience behavior, and allow for real-time campaign optimization.
5. What platforms are used by iProspect for DOOH?
iProspect utilizes leading supply-side platforms (SSPs) and demand-side platforms (DSPs) to manage and optimize DOOH inventory.
6. What types of ads can be delivered via DOOH?
DOOH supports a range of ad formats including video, animated graphics, static images, and interactive content. These can be delivered across environments like transit stations, airports, office buildings, and roadside displays.
7. Is DOOH different from traditional outdoor advertising?
Yes, DOOH is more dynamic, and data driven. It offers real-time flexibility, better targeting, and measurable performance unlike traditional static formats that are fixed and harder to track.
8. How does iProspect measure advertising campaign success for DOOH?
iProspect measures DOOH success using advanced analytics, including location and behavioral data, verification tools, and attention metrics. As a result, campaigns are not only visible but also effective in driving engagement and business outcomes.