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In Brands We Trust: iProspect x Microsoft

The amount of data that is generated and collected has grown exponentially over the past few decades.

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Future Focus 2020 - The Next Ten Years


Fighting for Attention in a Multi-Screen World

The interconnection between TV programming and search behaviour isn’t new. In order to fully understand the link between performance and impact of multi-screen synchronisation, iProspect and Dentsu Aegis Network commissioned two separate studies.


Future Focus 2019: Searching for Trust


One-Click Social Commerce

Twitter and Facebook’s latest integration of the “Buy Now” button signals an evolution in the mobile payment space. Plus marketers can now execute direct-response social campaigns without ever taking the user out of the platform.