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The amount of data that is generated and collected has grown exponentially over the past few decades.
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The interconnection between TV programming and search behaviour isn’t new. In order to fully understand the link between performance and impact of multi-screen synchronisation, iProspect and Dentsu Aegis Network commissioned two separate studies.
Twitter and Facebook’s latest integration of the “Buy Now” button signals an evolution in the mobile payment space. Plus marketers can now execute direct-response social campaigns without ever taking the user out of the platform.
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