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Leonid Goldfarb


Leonid started his career in digital marketing at Yandex in 2010 where he was dedicated to building sustainable relationships with Yandex top-tier advertisers in various segments. He productively liaised with numerous prominent brands including IKEA, OZON, Renaissance Insurance, Snow Queen, Groupon, Agoda and many others.

From 2013 till 2015 he was heading up a team of key account managers committed to provide best-in-class customer service to major advertisers in financial sector. Leonid’s team successfully established long-term and trustful relationships with major Russian banks (Sberbank, VTB-24, Tinkoff Bank, Alfa-Bank), insurance companies, brokers, forexes etc. . Working relentlessly hand in hand with leading performance agencies (iProspect, iContext, MgCom, RealWeb etc.) Leonid’s team managed to drive tremendous sales growth in the industry and deliver highly efficient solutions fully in line with clients’ marketing goals.  Numerous Yandex products of highest priority had also been pushed forward (RTB, Yandex Network, display formats etc.).

In 2015 Leonid relocated to Booking.com HQ in Amsterdam where he took the lead of Booking.com PPC activities for Russia and CIS markets. As a result of his year-long efforts Russia was classified as one of the most promising business areas for Booking.com. ROI & profit on both Yandex & Google platforms demonstrated significant growth as well. Leonid also collaborated directly with Booking.com PPC devs and product owners on numerous projects aimed to improve internal PPC tooling as well as tackle arising issues. He managed to bring plenty of fresh ideas to the table that subsequently helped in workflow streamlining within the team.

In 2016 he joined iProspect Russia as COO.