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Insights

Fighting for Attention in a Multi-Screen World

The interconnection between TV programming and search behaviour isn’t new. In order to fully understand the link between performance and impact of multi-screen synchronisation, iProspect and Dentsu Aegis Network commissioned two separate studies.

Insights

Future Focus 2019: Searching for Trust

Insights

From Novelty To Necessity

Insights

Future Focus 2018: The New Machine Rules

Insights

Digital Assistants: Reordering Consumer Lives & Redefining Digital Marketing

In partnership with Bing, this analysis explores the factors that have given rise to digital assistants and voice-based conversational commerce.

Insights

Future Focus: Delivering Growth in the Digital Economy

As the pace of the Digital Economy accelerates, brands are challenged to meet growing customer expectations. See how you can win by adapting quickly and organizing for future success in 2017.

Insights

How Personal is Too Personal?

We surveyed 4,500 consumers across 8 markets to test how much personalization can be valuable without being intrusive.

Insights

Future Focus 2016

Customer Engagement Needs New Rules

Insights

Personal, Adaptive, Valuable: The Future of Retail