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The Challenge

Founded in 1993, Controlauto (Brisa Group), provides automotive inspection services across 46 centers throughout Portugal. Controlauto offers online inspection bookings, along with “Controlauto Drive”, a service that will pick up your car, inspect it and then return it to your chosen address. However, the rise of the average vehicle lifespan has turned this into an attractive market for new players. In this context and with a tightly regulated sector, Controlauto’s resolve to maintain its leadership only became fiercer.

Goals and Results

Engagement Rate

+93.5%

Website Convertions

+10.6%

To address the brand needs, there were some internal challenges that need to be addressed such as an inconsistent communication across the different users touch-points, having obsolete digital assets and new acquisition channels cannibalizing more profitable ones. The strategy was based in four pillars: the creation of a new brand image; the development of a new and optimized digital platform with an optimized vehicle inspection booking process; the consolidation of the brand's social media strategy and presence; and the development of specific paid Media strategies in both Paid Search and Social Media.

Campaign ROI

2,949%

Case Study Controlauto

Strategy

DEFINING  AND REDESIGNING A NEW BRAND IMAGE

 

Renew the Brand itself, founded on Consumer Studies and engagement analysis of the current users.

 

The need to have a strong digital presence and the best practices required for this channel were also taken into consideration, along with the brand's principles: 



Safety; Professionalism, Proximity, Readiness.     Segurança. Profissionalismo, Proximidade, Rapidez.  

Segurança. Profissionalismo, Proximidade, Rapidez.  

Segurança. Profissionalismo, Proximidade, Rapidez.

Controlauto

Find out how we redefined the brand image of Controlauto and how a new and optimized digital platform was designed to easy the vehicle inspection procedure booking process.

Case Study Controlauto