Find out how we redefined the brand image of Controlauto and how a new and optimized digital platform was designed to easy the vehicle inspection procedure booking process.

The Challenge

Founded in 1993, Controlauto (Brisa Group), provides automotive inspection services across 46 centers throughout Portugal. Controlauto offers online inspection bookings, along with “Controlauto Drive”, a service that will pick up your car, inspect it and then return it to your chosen address. However, the rise of the average vehicle lifespan has turned this into an attractive market for new players. In this context and with a tightly regulated sector, Controlauto’s resolve to maintain its leadership only became fiercer.

Strategy

DEFINING  AND REDESIGNING A NEW BRAND IMAGE

 

Renew the Brand itself, founded on Consumer Studies and engagement analysis of the current users.

 

The need to have a strong digital presence and the best practices required for this channel were also taken into consideration, along with the brand's principles: 



Safety; Professionalism, Proximity, Readiness.     Segurança. Profissionalismo, Proximidade, Rapidez.  

Segurança. Profissionalismo, Proximidade, Rapidez.  

Segurança. Profissionalismo, Proximidade, Rapidez.