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Creating agents of change

A first of its kind, NEXTGEN is a program designed for iProspect in partnership with Google, using a combination of world class speakers, tailored content and specific iProspect case studies and materials. Participants learn the combined disciplines of digital strategy, technology and management. The 150 iProspect program participants come from our offices around the globe. Additionally, top performers are sent to participate in the NEXTGEN Masters, a fresh approach to a brand’s digital strategy with a two-day, face-to-face course at Google offices in the US or UK.

What Are the Benefits Of NEXTGEN?

• The NEXTGEN vision is to create agents of change – people who have the knowledge, confidence and capability to inspire and lead others.

• These leaders must be able to lead a world changing at breakneck speed while connecting and engaging their teams to be disruptive change agents.

• The goal is to help employees see the greater digital picture across all channels and data points.

• Learning to work effectively in virtual groups with colleagues from various backgrounds and sister agencies, NEXTGENers create relationships and networks across the global.