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iProspect @ CES 2023: What's Next In Tech & Media
Blog
In our CES 2023 What’s Next Report, we have identified the intersection of key trends and technologies we saw on the show floor, along with what’s making waves outside of CES for the upcoming year.
1 mins read
iProspect bags the Zalando media account
Blog
The international fashion company selects iProspect as its Global Media Agency of Record following a competitive pitch.
2 mins read
The importance of maintaining investment during periods of financial downturn
Blog
Recession, financial downturn, call it what you will… what is clear is that the immediate reaction of many brands in periods of financial hardship is to claw back or reduce marketing budgets. From a media and marketing perspective it is of course frustrating when it seems like cutting ad spend is the immediate solution finance departments find to balance the books or prepare for a potential economic downturn. But is it the best solution, and if not, what does history and experience tell us is?
4 mins read
Ad Spend Report December 2022
Blog
Advertising Spend is projected to keep rising through the next few years, but the growth is slowing. Discover more insights at iProspect.
2 mins read
RECMA names iProspect as ‘surging’ in annual media network report
Blog
RECMA (Research Company Evaluating the Media Agency Industry) named iProspect a Top 15 global digital agency network, ranked 14th overall.
2 mins read
Midyear dentsu Ad Spend Report 2022
Blog
The midyear follow-up to the January 2022 edition of the dentsu Global Ad Spend Forecasts points to a continued recovery despite another year of economic uncertainty.
5 mins read
iProspect snaps up Josh Dwiggins as new Global Chief Client Strategy Officer
Blog
iProspect announces the appointment of Josh Dwiggins to its global leadership team as Global Chief Client Strategy Officer.
2 mins read
Operating in the intersection of 3 Cs can help brands win
Blog
Global President, Amanda Morrissey, delivered a keynote address titled ‘Convergence of Media’ at the unveiling of the dentsu-e4m Digital Advertising 2022’ report
5 mins read
The Beginning of A New Era
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The Beginning of A New Era | A Guide for the New Era of Digital Marketing | The Cookieless World
3 mins read
Future Focus 2021: Brands Accelerated
Blog
The new iProspect Future Focus report explores the intersection of consumer attention, commerce and data.
4 mins read
The Renewed Importance of Structured Data
Blog
Future Focus 2021| The Renewed Importance of Structured Data| iProspect Global
6 mins read