The amount of data that is generated and collected has grown exponentially over the past few decades.
Learn More NowThe interconnection between TV programming and search behaviour isn’t new. In order to fully understand the link between performance and impact of multi-screen synchronisation, iProspect and Dentsu Aegis Network commissioned two separate studies.
In partnership with Bing, this analysis explores the factors that have given rise to digital assistants and voice-based conversational commerce.