The amount of data that is generated and collected has grown exponentially over the past few decades.
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The interconnection between TV programming and search behaviour isn’t new. In order to fully understand the link between performance and impact of multi-screen synchronisation, iProspect and Dentsu Aegis Network commissioned two separate studies.
In partnership with Bing, this analysis explores the factors that have given rise to digital assistants and voice-based conversational commerce.
