We assess current and historic activity and review the existing publisher base. The data we gather here forms the basis for subsequent actions.
We study areas where the programme may under-index versus the rest of the market. We also evaluate competitor activity within shared publishers.
We audit the programme against a checklist of efficiency metrics, focusing on areas where we can make improvements and create new efficiencies.
From this checklist, we use our relationships with publishers to create a strategy that help brands reach their KPIs, with a strong focus on transparency.
This includes commercial protection with auditing copy and preventing fraud, which is often more widespread than marketers realise