News #Sosiale medier Hvordan maksimerer du effekten av offline-aktiviteter med digital annonsering You May Also Like Topp fem SEO-feil 0 1 min read Kombinere betalt og ikke-betalt søk 0 1 min read POV: Google Announced Upgraded URLs Today, Google announced "Upgraded URLs" for your AdWords ads. This mandatory change to landing page management in AdWords affects all Google AdWords paid search, display, and shopping (PLA) advertisers globally. Because this change affects all AdWords users and is being rolled out on a similar timeline, it’s tempting to compare Upgraded URLs to the launch of Enhanced Campaigns two years ago. Despite some similarities, we believe the overall impact of this URL change is much smaller. Enhanced Campaigns completely altered the way advertisers implemented bidding in AdWords, and required changes to account structure and advertiser strategy. Upgraded URLs don’t change account structure or strategy—they just require an update to the Destination URL field and a new workflow for applying tracking code to URLs moving forward. While the initial change to this new URL format will require planning and careful implementation, the benefits of easier tracking code management and reduced landing page crawling will in the long-term outweigh the short-term hassle of yet another AdWords mandatory upgrade. Download our new POV, "Google Announces Upgraded URLs" today to learn why Google is making this change and how to prepare for it. 0 1 min read
POV: Google Announced Upgraded URLs Today, Google announced "Upgraded URLs" for your AdWords ads. This mandatory change to landing page management in AdWords affects all Google AdWords paid search, display, and shopping (PLA) advertisers globally. Because this change affects all AdWords users and is being rolled out on a similar timeline, it’s tempting to compare Upgraded URLs to the launch of Enhanced Campaigns two years ago. Despite some similarities, we believe the overall impact of this URL change is much smaller. Enhanced Campaigns completely altered the way advertisers implemented bidding in AdWords, and required changes to account structure and advertiser strategy. Upgraded URLs don’t change account structure or strategy—they just require an update to the Destination URL field and a new workflow for applying tracking code to URLs moving forward. While the initial change to this new URL format will require planning and careful implementation, the benefits of easier tracking code management and reduced landing page crawling will in the long-term outweigh the short-term hassle of yet another AdWords mandatory upgrade. Download our new POV, "Google Announces Upgraded URLs" today to learn why Google is making this change and how to prepare for it. 0 1 min read
