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It’s been five years since Yahoo and Microsoft (Bing) formed their search alliance, yet during that time, their combined effort hasn’t taken the market share from Google. When Yahoo recently announced they are launching a new mobile ad platform, Yahoo! Gemini, for native and search ads, they are just confirming the growing importance of mobile. This new rollout will affect advertisers, so we’ll walk you through the transition, recommendations, and what this means in the larger context of digital marketing.
