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Google partnered with Twitter on real-time results in 2009, and since then the search giant has hinted that ‘social signals’ play a role in it’s complicated natural search algorithm. Defining those social signals and determining the weight they carry with search engines continues to be a matter of debate. We know that adding SEO considerations into your social activities can pay dividends for your primary web presence, and improve the visibility – and value – of your social activities.
