We use cookies to personalise content, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners If you want to change your cookie setting, please see the ‘how to reject cookies’ section of our Cookies Notice. Otherwise, if you agree to our use of cookies, please continue to use our website. To learn more, view our Cookies Notice.
Google partnered with Twitter on real-time results in 2009, and since then the search giant has hinted that ‘social signals’ play a role in it’s complicated natural search algorithm. Defining those social signals and determining the weight they carry with search engines continues to be a matter of debate. We know that adding SEO considerations into your social activities can pay dividends for your primary web presence, and improve the visibility – and value – of your social activities.