Demystifying Google Shopping

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This report dives into Google Shopping and examines how brands can use the tool to encourage consumers to purchase products through the world’s most well-known search engine.

E-commerce has evolved immensely over the last two decades. Gone are the days of human-to-human interaction for purchasing items (think eBay in 2000). Now, with the click of a button, consumers can purchase a product from their favorite story, day or night, national holiday or not.

With so much knowledge today about consumer shopping habits – their likes, dislikes, wants and needs – and their ability to always be “on,” there are a number of players inhabiting the space, but Google has developed one of the most powerful shopping solutions available to consumers. With ad growth for Google shopping growing significantly year-over-year, it is a critical tool for brands to use when it comes to driving sales and revenue. This report examines the Google Shopping tool, how brands can get on board, and what they need to know when setting goals and KPIs.

What You’ll Learn:

  • What is Google Shopping and how it is important to the eCommerce landscape – what it provides that differs from other offerings and how it can create stronger revenue for your brand.
  • What types of companies can utilize Google Shopping successfully and where your company fits into these categories.
  • How to set goals and KPIs and determine the strategic themes you are pursuing for your company by using Google Shopping.
  • What future changes are coming to Google Shopping and how they can improve consumer experience, brand loyalty and sales.

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