DAN DNA After Summer School



How to Make Sense of DMPs and Start Loving Data Activation – 1 full day


A DMP (Data Management Platform) should be at the core of any multi-channel audience-based marketing strategy, yet far too often a DMP is not yielding the expected results. We will teach what a DMP REALLY does; how they work beyond the marketing buzzwords and how to select – and use – a DMP properly. We will also focus on the organizational impact and processes to make sure the DMP gets embedded in the organization as a whole.

Level: Intermediate / Advanced
Date: Wednesday 25 October 2017
Investment: € 1.499,-



Measuring the Impact & Effect of Your Marketing – 1 full day


Figuring out what the true impact of our media and marketing efforts are is still an extremely challenging endeavour. There are CPAs, GRPs, channels, attribution models, brand tracking scores and a slew of others. We will provide you with a complete overview on how to truly judge the impact and effect of your marketing with practical steps and real life cases.

Level: Beginner / Intermediate
Date: Thursday 28 September 2017
Investment: € 1.299,-



Professional Courses

Digital Tracking & Cross-channel KPIs – 2 full days


We will train you in setting up sessions in your organisation to develop a unified KPI system. You will learn how to assess a funnel, what truly useful KPIs are and how to manage an organization around them. You will furthermore learn how to optimally track digital assets and media, including the establishment of naming conventions and the analysis of the resulting data.

Level: Beginner
Date: Wednesday 11 October and Thursday 12 October 2017
Investment: € 1.899,-



Executive Courses

Building Your Own Data Strategy – 3 full days in 3 weeks


Learn what data-driven marketing really entails. We will teach you more about our own data-driven marketing assessment method, which will not only assess but also learn you a practical structure to bring an organisation to full data maturity.

Level: Intermediate / Advanced
Date: Friday 13 October, 20 October and 27 October 2017
Investment: € 3.199,-



The Ins and Outs of Google Analytics – 3 full days in 3 weeks


Get the ultimate crash course in Google analytics from some of the brightest minds in the field. This course starts with the overall principles and ends in the darkest hidden corners of Web Analytics.

Level: Beginner / Intermediate / Advanced
Date: Thursday 7 September, 14 September and 21 September 2017
Investment: € 1.499,-





 Note: registration is only available for Dentsu Aegis Network clients.