Intelligent Content

We take control of the digital marketing conversation by creating content that drives audience engagement and commercial success.

How it works

  • 1

    Data Driven

    At the heart of our content approach is a deep seated capability to use data to both develop rich audiences and inform the content strategy.

  • 2

    Creativity

    With a detailed, written content and editorial strategy, we execute all creative assets required including those needed for ongoing optimisation through testing.

  • 3

    Partners

    Within our network, we have best-of-breed partners in the likes of John Brown Media, Isobar and McGarryBowen who can execute any content and creative needs that complement the core strategy.

  • 4

    Targeting

    Our data detectives track down where your audience will be, and where they’re likely to act (it’s not always where you’d think) and ensure the relevant content is positioned in the right place at the right time.

  • 5

    Optimisation

    We constantly evaluate the effectiveness of the content, matched to your audiences and your objectives, to build on success and deliver more engaged consumers.

  • 6

    Accountability

    We go beyond simply reporting numbers. We employ advanced attribution modelling to make sure your investment in content is fairly and critically assessed on its incremental value throughout the consumer journey.