In a world where marketing funds are jointly invested by manufacturers and retailers, our experts manage the process, the marketing and the ROI.
We research the overall opportunity and size up the potential for Co-Op for both manufacturer and supplier in a given sector.
We develop the full program strategy, defining targets, outlining media channels and creative needs, setting pricing, and estimating likely returns.
Our design and build capabilities allow us to produce any creative assets required for the Co-Op program.
iProspect manages the full execution and day-to-day operations for Co-Op programs, and we deliver ongoing, detailed reports to all Co-Op parties.