Future Focus 2022: The New Intersection of Media

Gamified Commerce

The Beginning of A New Era

The Beginning of A New Era | A Guide for the New Era of Digital Marketing | The Cookieless World

Dont Be Blinded By The Ad Strength An Experiment On The Impact Of Ad Strength

Now that Responsive Search Ads (RSAs) have become the default ad type, ad strength is becoming more important. Therefore, we set up an experiment to understand the influence of this metric on performance. Surprisingly, the results revealed that ad strength is actually less important than you might think.

Future Focus 2021: Brands Accelerated

The new iProspect Future Focus report explores the intersection of consumer attention, commerce and data.

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