Conversion Optimization

Conversion Optimization

Helping you make strategic, creative and technical changes that customers appreciate — for a measurably stronger performance.

How it works

  • 1

    Measurement

    We ask your target audience what they think and track every interaction, establishing a clear picture of where the opportunities are.

  • 2

    UX and Design

    We combine fresh thinking and digital best practices to solve problems simply.

  • 3

    Testing

    Rigorous A/B and multivariate testing leaves nothing to chance.

  • 4

    Build

    Our in-house tech allows us to do exactly what’s needed, from small technical tweaks to entire back-end solutions.

CRO Case study - Transavia
Personalization of the page title in case of inactivity leads to more bookings

We saw a high drop-off on the Flight Search & Select page. Many visitors are still exploring when they visit the website and start their first search. They probably compare prices on multiple sites. Only 21% of the visitors clicked through to the next page. Various studies (both surveys and usability surveys) show that visitors often try to find the best deal through multiple sites during booking. For example, they often search through websites such as Skyscanner, but also open the websites of the various airlines. 
Check out how we helped Transavia to turn comparing visitors to converting visitors -> CRO Case Transavia

CRO Case Study Transavia (Dutch)
Flying with a baby

Flying with a baby is always a hassle. There are many regulations that you have to take into account. For example in terms of seats, luggage, hand luggage and of course the possibility to take care of your baby. Transavia wanted to inform young families with a baby about this and give them a good picture of what they can expect. The expectation was that the parents would feel more comfortable in completing a booking and that a higher conversion rate could be achieved. View the surprising results in this (Dutch) CRO case: Case Transavia