iProspect continues to bolster its global executive team with the appointment of Rohan Philips as Global Chief Product Officer. In his new role, Rohan will direct and oversee iProspect’s roadmap for central product development, adoption and commercialisation across its 52 markets. Rohan will report to Global President, Ruth Stubbs, and will be based in Singapore.
“Our ambition is to drive business performance for our clients. This requires a mindset that is inspired by the future, delivered today, and Rohan fully encapsulates this. A dynamic approach to the development and evolution of our global product set is a vital component in our ability to engage audiences across all platforms and connect brands to consumers. As a business, we must become more sensitive to the challenges clients are facing. With Rohan’s hire, we have now finalized a recalibrated leadership team – specifically designed to address delivering these capabilities for our organization, Dentsu Aegis Network and the clients that we serve”, commented Ruth Stubbs, Global President, iProspect.
“iProspect have a heritage of driving business performance by innovating in a complex digital landscape,” said Rohan. “The impact of data and automation has led to the convergence of media, media becoming more accountable and ultimately performance based. iProspect is a company built on the real time and addressable media environment since inception. I am looking forward to leveraging this strong foundation to expand its capabilities, whilst also contributing to the successful Dentsu Aegis network operating model to ultimately deliver business performance to our clients.”
Rohan joins iProspect from GroupM, where he had served as the Vice President at [m]Platform and Xaxis, prior to this Rohan played key roles on data and technology across Europe and Asia Pacific
iProspect is a global, award-winning agency – buying media and driving business performance for the world’s largest brands including Adidas, Diageo, Kellogg’s, Burberry, General Motors, Gucci, and Microsoft. The iProspect team works across a network of 4,200 employees spread over 91 offices in 55 countries.
In 2016, iProspect won more than 200 awards including 15 Leadership recognition awards and 33 Agency of the Year titles, and was named #1 Global Digital Performance Agency by RECMA, Best Agency for Performance Marketing by iMedia, and both Best Place to Work and Most Effective Media Agency by The Drum. Global President, Ruth Stubbs, recently received top honors as the Vision winner for the first Women Leading Change Awards presented by Campaign360. iProspect is part of the Dentsu Aegis Network, a wholly owned subsidiary of Dentsu Inc.