19 NOV 2012
Aegis Group plc (“Aegis”), the world’s leading, focused media and digital communications group, today announces that it has acquired Netsociety, a performance and search agency in the Netherlands and Belgium.
Netsociety, with offices in Amsterdam and Brussels, is a specialist performance marketing agency whose focus is on search marketing and digital performance media. Established in 2007, Netsociety has built a fast-growing business, with a diverse client base including Thomas Cook, ING, ABN AMRO and KLM.
The combination of Netsociety and iProspect will form a leading performance marketing agency in the Netherlands. Netsociety’s expertise and client base strengthens Aegis Media’s market position and is expected to generate the benefits of greater scale in the Netherlands and Belgium.
Julius Minnaar, CEO of Aegis Media Netherlands, said: “We are delighted to be acquiring Netsociety, which will enhance the prospects of our business in the Dutch and Belgian markets, ensuring we continue to produce outstanding work for our clients there. We welcome the Netsociety team into the fold and look forward to working with our new colleagues to leverage the exciting opportunities this acquisition will bring to our business in the Netherlands.”
Maurice Pothof, CEO of Netsociety, commented: “We recognize the same ambition as iProspect - to apply data and technology and create smart campaigns for customers in digital marketing. We are excited to be joining the Aegis Media network and we are confident this agreement will be the catalyst to extend our digital media capabilities both nationally and internationally.”
For further information please contact:
Aegis Group plc
Louise Evans +44 (0) 20 7550 3469 (media)
Rob Gurner +44 (0) 20 7070 7708 (investors / analysts)
Notes to Editors:
About Aegis Group Plc:
Aegis Group plc is the world’s leading, focused media and digital communications group. Made up of two operating businesses, Aegis Media (Carat, Vizeum, Posterscope, Isobar and iProspect) and Aztec, the scan-based market and consumer insights company, Aegis Group helps clients build consumer relationships by communicating their products and brands effectively. Our services include communications strategy through digital creative execution, media planning and buying, brand tracking and marketing analytics. Aegis Group plc shares are listed on the London Stock Exchange (AEGS.L).
iProspect is a leading global digital performance agency. The company helps many of the world's most successful brands maximize their online marketing ROI through research, paid search, social media strategy, search engine optimization, display media, comparison shopping engines, conversion optimization, mobile marketing and attribution modelling and management, and other related services.