A fully integrated campaign with Snapchat at its heart: Tele2 created a tailor made Super Super Super Selfie Lens, just for Snapchat.
The Lens itself was live for only 24 hours, but with the Lens and footage from that 24 hours, we created a campaign than ran for 90 days. Going from Snapchat to video to outdoor. From trams to social to radio. And everybody was invited to snap in.
Uplift in brand interest
Views on Youtube video starring Roxeanne Hazes
Snapchat Lens in the Netherlands
Average use of Lens (benchmark 10-20 sec)
Our main target group for this campaign was the audience hardest to reach: the new generation with their eyes glued to their mobile devices. We seriously wanted to get through to them with something they really need: a Super Super Super Selfie.
Everybody loves to share selfies. Especially this target group. But taking perfect selfies can take a lot of time. Getting the right lighting, the perfect angle, and the best expression. Research shows the average time spent on perfect selfies is more than five hours a week. That’s why Tele2 presents the Super Super Super Selfie Snapchat Lens.
But, we wouldn’t be Tele2, if we didn’t want everyone else to join the party as well. With Snapchat at its core, we aimed to involve all other target groups, even the ones without Snapchat.