KLM realised a 9.5% uplift in traffic, in 140 countries with RSA's in 22 languages
To achieve this, a scaled approach to localise search campaigns was implemented. KLM used Google’s Campaign Translator service together with the AI technology of Responsive Search Ads (RSA) to be relevant to every future customer in 22 different languages. In a joint effort with iProspect (one of KLM’s digital partners) the roll out of Responsive Search Ads was implemented in 75 markets utilizing the automation tool iActivate.
Uplift in traffic
Countries with RSA's
In a joint effort the roll out of Responsive Search Ads was implemented in 75 markets utilizing the automation tool iActivate.
“Google’s Responsive Search Ads give us the opportunity to become more and more relevant to our customers. It helps us to further capture individual consumer’s attention by testing the effectiveness of continuously varying content against specific search queries.”