Bewuzt

Synergy Social and PPC Doubled conversions

The challenge

Entering the hectic health care season with a well prepared iProspect gave peace of mind and led to fantastic results
Bewuzt
With a holistic approach between PPC and social advertising, maximize results with a media spend of €200k.

The results

Compared to previous health care season iProspect doubled the number of conversions while the media spends stayed at the same level.




Strategy

Strong 3-way communication: easy to share best practices and learnings, which results in quick decision making. Such as:

- Apply best practices between social and PPC ads
- Shifting budgets between social and PPC
- Incorporate ad copy best practices on landing pages